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Public Relations: Experts and Sources
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Sources Experts & Spokespersons

Sources
Sources specializes in collecting, indexing and disseminating information to help journalists, editors and researchers quickly reach articulate experts and spokespersons who can provide background information and comment on a wide...

News Releases

CPRS Announces Newly Accredited Public Relations Professionals
2011-01-28
The Canadian Public Relations Society, Inc.
CPRS welcomes 21 accredited members from across Canada in 2010
Publicity 101 for Colleges
2009-05-02
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
The Canadian Public Relations Society (CPRS) Welcomes Five New Members to the College of Fellows
2011-01-26
The Canadian Public Relations Society, Inc.
The Canadian Public Relations Society (CPRS) is pleased to announce five new members to the College of Fellows.
Three Tips to Keep Your Followers Engaged
2011-09-14
Randall Craig, Social Media and Networking Expert
It can be a frustrating experience to have read a blog post or listened to a presentation, only to find that you are unable recall what was written or said. This can be even more frustrating if you ar...

Sources Select Resources

Amateurism Hurts PR Field
Marken, G.A.
Article
All About Public Relations
As the main connection between customers and companies, the degredation of modern public relations communications is appalling. These are the most common PR mistakes and how to fix them.
The Art of Lying
"Yes, That Was My Penis" and Other Ticklish PR Challenges
Macaray, David
Article
2013
Counter Punch
People in the public eye should have learned enough from past blunders to come up with a different strategy when asked potentially damaging questions.
Blowing Your Own Horn!
Fillmore, Cathleen
Article
2000
Sources
Launching your own public relations campaign.
Content Magazine - Number 18
April 1972
Serial Publication (Periodical)
Content Magazine
Content Magazine - Number 43
July 1974
Serial Publication (Periodical)
Content Magazine - Number 88
August 1978
Serial Publication (Periodical)
Content Magazine - Number 89
September/ October 1978
Serial Publication (Periodical)
Content and Public Relations Marketing
Hulet, Jonathan
Article
All About Public Relations
This article distinguishes content and public relations marketing; showing ways in which they are similar and ways in which they are not. The author also talks about how both aspects of marketing syne...
A Crisis by Any Other Name
Shiller, Ed
Article
2002
Sources
The role of communications in a crisis.
Don't be a Time Bandit
LaVigne, Mark
Article
2005
Sources
Don't waste journalists' time.
The Eight Best Books for Publicity Seekers
Fenske, Lynn
Article
2003
Sources
For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
Enhance your image in novel ways
Pirie, Reg
Article
1998
Sources
Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
Sources
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
The Follow-Up Telephone Call
LaVigne, Mark
Article
2004
Sources
Making follow-up phone calls to the media.
Fracking Firm Encourages Industry to Imitate Taco Bell's Twitter Strategy
Fang, Lee
Article
2015
The Intercept
Oil and gas companies are steadily increasing their footprint on social media, hiring specialized public relations firms and developing "visual shorthand" infographics that can be shared easily on Fac...
Frequently Asked Questions about Sources
Article
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Get a Digital Life
An Internet Reality Check
Carroll, Jim; Broadhead, Rick
Article
2001
Stoddart
Getting the Most from Interviews
Hilder, Yvonne
Article
1997
Sources
Tips from a pro for getting the most from media interviews.
Getting your story into the media
Article
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
GMO Propaganda and the Sociology of Science
Mattis, Kristine
Article
2015
CounterPunch
In August of 2014, the website Gawker revealed documents that demonstrated the lengths to which the global chemical giant Monsanto would go in order to control the narrative about their products – in ...
Helping you reach the media
How Sources can help you get more and better media coverage
Article
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
HotLink Resource Shelf - #29
Article
2004
Sources
Here's a list of new releases that will keep you busy for a while.
HotLink Resource Shelf #30
Fenske, Lynn
Article
2004
Sources
Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
HotLink Resource Shelf: The Art of Cause Marketing
Fenske, Lynn
Article
2002
Review of a book on how to use advertising to change personal behaviour and public policy.
How Embarassing when your messages unravel
The Emperor's New Speak
Bennett, Steve
Article
2001
Sources
Analyze your messages to make sure their will hold up to critical scrutiny.
How many spokespersons?
Rothstein, Al
Article
1998
Sources
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reli...
How Media Relations Helps the Marketing Plan
LaVigne, Mark
Article
2002
Sources
Using media relations to support your marketing strategy.
How Sources magnifies your Internet visibility
Article
2006
Sources
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
How to Make Your PR Photos Work
LaVigne, Mark
Article
2003
Sources
There is a real art and science to the news photo.
The Importance of Journalism and Communications to Social Movements
Sicilia, Javier
Article
2012
Narco News
Remarks of Javier Sicilia to the School of Authentic Journalism.
Inside the Shadowy PR Firm That’s Lobbying for Regime Change in Syria
Blumenthal, Max
Article
2016
AlterNet
Posing as a non-political solidarity organization, the Syria Campaign leverages local partners and media contacts to push the U.S. into toppling another Middle Eastern government.
Interactive PR
Sources Select Resources Encyclopedia
Article
The use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing. Interactive PR allows companies and organizatio...
Marketing/PR - the new face of marketing
Sommers, Susan
Article
2009
Sources HotLink
Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail new...
Mexican President Calderón Hires US Propaganda Firm
Conroy, Bill
Article
2012
Narco News
Los Pinos retains Las Vegas-based R&R Partners to promote government’s successes as the bloody drug war rages on.
New Legal Landscape Affecting PR
LaVigne, Mark
Article
2004
Sources
New laws affecting public relations.
The Power of public relations
Levine, Carol
Article
1999
Sources
An overview of the role of public relations practitioners.
Print Excellence
Article
1997
Sources
Public relations
Sources Select Resources Encyclopedia
Article
An overview of public relations based on an article from Wikipedia.
Public relations at a trade show: A little effort goes a long way
Siskind, Barry
Article
2011
Sources HotLink
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is...
Public Relations on the Internet
Hulet, Jonathan
Article
All About Public Relations
This article talks about internet reviews on the internet. It provides statistics and stresses the importance of online reviews on consumer decisions. There is specific emphasis on social media.
Public Relations Strategy a Valuable Fundraising Tool
LaVigne, Mark; Hetherington, Leslie
Article
2002
Sources
A case study of using public relations to enhance a charity's fundraising activities.
Publicity 101 for Colleges
Sources News Release
Article
2009
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Publicity and Media Resources
Website
Connexions Information Sharing Services
Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
Publicity Plus
Website
How to maximize your media impact using Sources.
Reviews from The Sources HotLink
Website
Sources HotLink
Reviews are in alphabetical order by title.
The Revolutionary Act of Telling the Truth
Pilger, John
Article
2015
Dissident Voice
Pilger discusses the challenges that we encounter as Western governments and media actively seek to supress any political consciousness and independent thought.
Rick Berman Exposed in New Audio; Hear His Tactics Against Environmentalists and Workers' Rights
Audio
2014
The king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase th...
7 Ways to Get More Mileage from a Case Study
Slaunwhite, Steve
Article
2004
Sources
Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and rea...
So why PR?
Bucaro, Leanne
Article
2010
Sources HotLink
Public Relations (PR) includes on-going activities to ensure that a company has a strong public image. PR activities include helping the public to understand the company and its products.
Sources gives you powerful tools to help you stand out from the crowd
Article
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
The Sources HotLink
Website
1996
Sources
A website and newsletter dealing with media relations strategies.
Sources media training
Article
Sources
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et...
Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
Article
2005
Sources
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...
Starting your PR Plan
Bucaro, Leanne
Article
2010
Sources HotLink
It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan.
3 Keys to Keeping Your Marketing and PR Writing on Strategy
Slaunwhite, Steve
Article
2004
Sources
How do you ensure that your marketing and PR piece isn't just pretty prose?
Top Ten Rules of Risk Communication
Bonner, Dr. Allan
Article
2006
Sources
Twenty-five Years of Sources
Article
2002
Sources
From the beginning, Sources was seen as a public service as well as a tool for journalists.
Use Internet as public relations tool
Carroll, Jim
Article
1999
Establish an online presence to complement your other PR tools.
Using Trade Shows As A PR Opportunity
Bucaro, Leanne
Article
2010
Sources HotLink
Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
What is a 3-D Public Relations Campaign?
Friedman, Marsha
Article
All Abour Public Relations
What was a 3-D marketing model must now become a 4-D model to corporate social media. This is how you crate an effective 4-D marketing campaign
What is Public Relations?
LaVigne, Mark
Article
2003
Sources
PR should be the guardian of an organization's brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what...

Sources Bookshelf

Content Magazine - Number 18
April 1972
Serial Publication (Periodical)
Content Magazine - Number 43
July 1974
Serial Publication (Periodical)
Content Magazine - Number 88
August 1978
Serial Publication (Periodical)
Content Magazine - Number 89
September/ October 1978
Serial Publication (Periodical)
Content and Public Relations Marketing
Hulet, Jonathan
Article
This article distinguishes content and public relations marketing; showing ways in which they are similar and ways in which they are not. The author also talks about how both aspects of marketing syne...
Doing & Saying the Right thing
Bonner, Allan
Book
2004
Professional risk and crisis management.
Expose Yourself
Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Guerrilla P.R. Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Levine, Michael
Book
2003
Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
Guerrilla P.R.
How You Can Wage an Effective Publicity Campaign...Without Going Broke
Levine, Michael
Book
1993
Guide to Media Relations
Schenkler, Irv; Herrling, Tony
Book
2004
In The News
The Practice of Media Relations in Canada
Carney, William Wray
Book
2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
Journalism: Truth or Dare?
Hargreaves, Ian
Book
2003
Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the...
Manufacturing Consent
The Political Economy of the Mass Media
Herman, Edward S.; Chomsky, Noam
Book
1988
Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets...
The Missing News
Filters and Blind Spots in Canada's Press
Hackett, Robert A.; Gruneau, Richard; with Donald Gutstein, Timothy A. Gibson and Newswatch Canada
Book
2000
Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news i...
Necessary Illusions
Thought Control in Democratic Societies
Chomsky, Noam
Book
1989
An inquiry into the nature of the media and the role of intellectuals in "a political system where the population cannot be disciplined by force, and thus must be subjected to more subtle forms of ide...
Online PR and Social Media for Experts, Authors, Consultants, and Speakers
Develop your reputation, get found, and attract a following
Craig, Randall M.
Book
2009
Political Columns
Behind the scenes with powerful people
Bonner, Allan
Book
2007
A reader of his book will get Bonner's insight on everyone from Winston Churchill to Belinda Stronach. It is a series of columns, many of which were written for the US magazine Winning Campaigns.
PR
How the Public Relation Industry Writes the News
Blyskal, Jeff and Marie Blyskal
Book
Public Relations Kit for Dummies
Yaverbaum, Eric; Bly, Bob
Book
The Public Relations Writer's Handbook
Aronson, Merry; Spetner, Don
Book
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
Sources.com
Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
Article
2005
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...
Spinwars
Politics and New Media
Fox, Bill
Book
1999
An examination of media manipulation in late 20th Century North American politics.
Sultans of Sleaze
Public Relations and the Media
Nelson, Joyce
Book
1989
Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
Taking the Risk Out of Democracy
Corporate Propaganda versus Freedom and Liberty
Carey, Alex
Book
1995
The twentieth-century history of corporate propaganda practiced by U.S. businesses and the ways in which such corporate propaganda was exported to, and adopted by, other western democracies especially...
Toxic Sludge Is Good for You
Lies, Damn Lies and the Public Relations Industry
Stauber, John; Rampton, Sheldon
Book
2004
Explains how modern public relations (PR) transforms the favoured policies of the rich and the powerful into uncontroversial 'common sense'.

Media

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News, issues and developments for consumer and business marketers and their suppliers, including ad agencies, the media and auxiliary companies from graphics to event marketing.


Sources is an online portal and directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
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