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Sources Bookshelf

Publicity & Media Relations Checklists

Yale, David R.
Publisher:  NTC Business Books
Year Published:  1995  
Pages:  190pp   ISBN:  0-8442-3218-1

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For task-oriented, list making publicists (count me in!), here is the ultimate collection of checklists. Absolutely every PR activity is covered, from the initial approval process right through to hiring a clipping service to track your campaign.

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