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Publicity: Experts and Sources
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Sources Experts & Spokespersons

Sources
Sources specializes in collecting, indexing and disseminating information to help journalists, editors and researchers quickly reach articulate experts and spokespersons who can provide background information and comment on a wide...

News Releases

Are you paying too much to send out your news releases?
2009-05-25
Sources
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
Introducing the Sources Calendar
Sources
The Sources Calendar enables you to inform the media of your newsworthy events.
iPhone App Revs New Honda Contest Higher With Grand Prize ATV, Gas Cards, Plus 120 Other Prizes
2011-10-19
Honda Ontario Power Dealers
In their fall promo, Ontario Honda ATV dealers use a new mobile app to promote the grand prize 2011 Honda TRX680F Rincon ATV. Plus the dealers welcome new prize partners, Pioneer Energy and Ontario OU...
Publicity 101 for Colleges
2009-05-02
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons

Sources Select Resources

Are you paying too much to send out your news releases?
Sources News Release
Article
2009
Sources
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
Blowing Your Own Horn!
Fillmore, Cathleen
Article
2000
Sources
Launching your own public relations campaign.
Effective Media Relations
Nurturing your relationships with reporters
Article
2000
Sources
Our relationships with journalists need to be maintained over time in order to be fruitful.
Effective Media Relations
Article
2006
Sources
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
The Eight Best Books for Publicity Seekers
Fenske, Lynn
Article
2003
Sources
For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
Enhance your image in novel ways
Pirie, Reg
Article
1998
Sources
Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
Sources
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Flying High: 5 Sure Ways to Get Your Business Soaring
Fillmore, Cathleen
Article
2001
Sources
Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
Frequently Asked Questions about Sources
Article
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Get a Digital Life
An Internet Reality Check
Carroll, Jim; Broadhead, Rick
Article
2001
Stoddart
Getting Ink for Your New Product
Slaunwhite, Steve
Article
2004
Sources
Get media coverage of your product.
Getting your story into the media
Article
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Grassroots media relations
Diemer, Ulli
Article
2010
Connexions Information Sharing Services
A media relations guide for organizers and activists.
Guerrilla Tactics for Maximizing the Results of Your Media Campaign
Freeman, Cameron
Article
2001
Sources
Strategy and tactics for successful media campaigns.
Helping you reach the media
How Sources can help you get more and better media coverage
Article
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
HotLink Resource Shelf #26
Article
2003
Sources
Reviews of public relations books.
HotLink Resource Shelf: Going for Gold!
Cowan, Kirsten
Article
2000
Sources
Review of Going for Gold, a book on marketing strategies for speakers.
How to Make Your B-roll Work
LaVigne, Mark
Article
2003
Sources
Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stati...
How to Make Your PR Photos Work
LaVigne, Mark
Article
2003
Sources
There is a real art and science to the news photo.
Improve Your Publicity Awareness
Siskind, Barry
Article
1997
Sources
Tips on networking for success.
Learning how to live with editors
Czarnecki, Al
Article
1998
Sources
Pay attention to editorial fit, readership relevance, and good writing.
Letters to the Editor
Graham, Barbara Florio
Article
2004
Sources
The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
Media Exposure
Coburn, Jean
Article
1997
Sources
Promoting your magazine on a shoestring.
News releases that work -- and those that don't
Article
1999
Sources
Media relations know-how: effective media releases.
Powerful publicity and marketing tools for publishers and authors
Article
2009
Sources
Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers...
Publicity
Sources Select Resources Encyclopedia
Article
A brief overview from Wikipedia.
Publicity 101 for Colleges
Sources News Release
Article
2009
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Publicity and Media Resources
Website
Connexions Information Sharing Services
Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
Publicity Plus
Website
How to maximize your media impact using Sources.
Rejoignez SOURCES
Le guide média pour les experts et les porte-paroles
Article
2009
Sources
Votre présence dans SOURCES# vous assure une visibilité auprès des médias lors de l#élaboration de leur reportage ou articles sur votre domaine d#activité.
Smooth Talking! Explore the Paid Speaking Market
Fillmore, Cathleen
Article
2005
Sources
Becoming a professional speaker.
Sources gives you powerful tools to help you stand out from the crowd
Article
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
The Sources HotLink
Website
1996
Sources
A website and newsletter dealing with media relations strategies.
Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
Article
2005
Sources
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...
The Strange Case of Dr. Jekyll and Mr. Hyde and SOURCES
Stevenson, Robert Louis; Diemer, Ulli
Article
2012
Sources
Stories turn out better with SOURCES.
Successful Event Marketing Strategies
Steinbrecher, Sabine
Article
1997
Sources
Tips for marketing your events.
Successful news releases: 7 must-know tips
Zwicker, Barrie
Article
1997
Sources
Make it short, make it make, make sure it's important.
Twenty-five Years of Sources
Article
2002
Sources
From the beginning, Sources was seen as a public service as well as a tool for journalists.
What Does a Reporter Want?
Cowan, Kirsten
Article
2001
Sources
What does a reporter what when they interview you?
Why I Am Listed in Sources
Douglas, Ann
Article
2001
Sources
Over the years, I have turned to Sources time and time again to track down experts to interview for whatever newspaper or magazine article I happened to be researching at the time. So when the time ca...
Why Publicity Sometimes Fails
Graham, Barbara Florio
Article
2004
Sources
You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
Writing a Successful Case Study
Slaunwhite, Steve
Article
2003
Sources
Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to...

Sources Bookshelf

The Anatomy of Buzz
How to Create Word of Mouth Marketing
Rosen, Emanuel
Unclassified
2000
Rosen describes the phenomenon of word-of-mouth communication and explains how it plays an integral part in marketing goods and services to the consuming public.
Expose Yourself
Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Grassroots media relations
Diemer, Ulli
Article
2010
A media relations guide for organizers and activists.
Guerrilla P.R. Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Levine, Michael
Book
2003
Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
Guerrilla P.R.
How You Can Wage an Effective Publicity Campaign...Without Going Broke
Levine, Michael
Book
1993
Guide to Media Relations
Schenkler, Irv; Herrling, Tony
Book
2004
Improperganda
The Art of the Publicity Stunt
Borkowski, Art
Book
2000
A survey of publicity stunts, scams, hypes, and PR heists
Powerful publicity and marketing tools for publishers and authors
Article
2009
Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers...
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
Sources.com
Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
Article
2005
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...


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