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Expose Yourself
Using the Power of Public Relations to Promote Your Business and Yourself

Beals, Melba
Publisher:  Chronicle Books, San Franciso, USA
Year Published:  1990  
Pages:  192pp   Price:  $19.95   ISBN:  0-87701-585-6
Library of Congress Number:  HD59.B36   Dewey:  659.2--dc20
Contents

Preface
Introduction

PART 1 The Power of Public Relations
1. Discovering Public Relations
2. PR Power: Your Key to Success
3. Activating Your PR Power
4. Your Customers Are Everywhere

PART 2 Creating Your Own Promotional Campaign
5. Telling Your Story in a Way that Excites the Media
6. Using the Media Packet as Your Messenger
7. Locating, Building, and Using Media Lists
8. Following Up on Your Mailing

PART 3 Making It Big on Your Own Stage
9. Preparing for Interviews and Appearances
10. On the Hot Seat---You're a Star
11. When and How to Call a Media Conference
12. Freebies: Creating Promotional Opportunities
13. More Media Access: Public Service Messages

PART 4 PR Power in Action: Specific Strategies
14. Promoting Your Medical Practice
15. Promoting Your Legal Practice
16. Promoting Your Book
17. Promoting Your Nonprofit Organization
18. Quick Inspirations: PR Ideas for 100 Businesses

PART 5 EVALUATING Your PR Plans
19. Hiring as Outside Publicist
20. Assessing the Progress of Your Promotional Campaign

Index

Subject Headings



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