Don't Think of an Elephant
Know Your Values and Frame the Debate
Publisher: Chelsea Green Publishing, White River Junction, USA
Year Published: 2004
Pages: 124pp ISBN: 978-1931498715
Library of Congress Number: JA85.2.U6L35 2004 Dewey: 320.51'3'0973--dc22
Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.
Table of Contents:
Foreword by Howard Dean
Introduction by Don Hazen
Preface: Reframing Is Social Change
Part I: Theory and Application
1. Framing 101: How to Take Back Public Discourse
2. Enter the Terminator!
3. What's in a Word? Plenty, if It's Marriage
4. Metaphors of Terror
5. Metaphors That Kill
6: Betrayal of Trust: Beyond Lying
Part II: From Theory to Action
7. What the Right Wants
8. What Unites Porgressives
10. How to Respond to Conservatives
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