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News Release

Breast Cancer Society of Canada
10th Anniversary Celebration
Annual National Dress Down Day
October 5, 2007

Each day 51 Canadians are diagnosed with breast cancer. This affects 1 in 9 women, and 2% of men. Every day breast cancer steals the lives of 15 Canadians. 70% have no risk factors.

October is Breast Cancer Awareness Month and the Breast Cancer Society of Canada is proud to announce the celebration of its 10th Anniversary of the Annual Dress Down Day. This national event takes place across the country and encourages small and large businesses, educational institutions and other organizations to participate. We ask employees to participate in holding a 10th Anniversary Celebration Party, dressing casual or formal; wear corporate colours; wear pink ribbons; host a bake sale, a barbecue or a pot luck lunch; challenge your peers, challenge your boss or hold competitions. You can choose to have this event on the above date (October 5) or an alternate day that is more convenient for your school or business. Your $5.00 suggested individual participation goes a long way towards funding breast cancer research. It goes even further if your employer agrees to match it! This year our goal is to raise over $1,000,000 and we are counting on each one of you to help us reach that!

Faculty and students at universities, colleges and secondary schools can also participate and have fun by choosing a theme such as casual day; crazy hair day; pajama day; inside out day; wear your school colours or not day; host a bake sale or barbecue. Imagination is the key, and above all is to have fun with your theme day.

By participating at this event each and every one of you is playing a vital role in raising awareness, raising dollars and raising hope that through research breast cancer will some day cease to exist.

The Breast Cancer Society of Canada is a national, registered, volunteer-driven, non-profit, charitable organization. It was established in 1991 for the purpose of raising funds for breast cancer research in Canada into the prevention, early detection and treatment of breast cancer; as well as to ultimately find a cure for the disease women fear the most.

For further information:
Rany Xanthopoulo, Executive Director
Breast Cancer Society of Canada
118 Victoria St. North
Sarnia, ON N7T 5W9
519 336-0746
800 567-8767

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