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Media Release - IFIC Launches New Website

October 1, 2013

Toronto, ON – October 1, 2013 – The Investment Funds Institute of Canada (IFIC) has launched a new bilingual, accessible website, dedicated to providing industry insights and perspectives and in-depth, high-quality research findings from around the world.

“Our new website reflects our commitment to provide expertise and insight to support a strong, stable investment sector where investors can realize their financial goals,” noted IFIC president and CEO Joanne De Laurentiis. “IFIC’s primary roles are policy analysis, research and advocacy. The new website reflects our focus by taking a comprehensive approach to how information is organized and presented,” added Ms. De Laurentiis.

IFIC has introduced several improved features, such as significantly upgraded search functionality, including the ability to locate documents based on policy area or type of document. The website incorporates responsive design so it is easy to read on all devices, including tablets and smartphones. “In a high-tech mobile world, our trusted data can now serve our members, investors and other site visitors wherever they go,” said De Laurentiis.

The new home page puts IFIC’s most current information where is can be accessed easily, with sections devoted to industry statistics, the latest policy submissions and reports, event notices, a dedicated link to IFIC’s Quebec council and Twitter feed.

IFIC has also revamped its online Investor Centre. “We know that informed investors make better decisions, are more disciplined about sticking with their investment plans, and have better quality conversations with their advisors,” said De Laurentiis. “Our new Investor Centre provides information for everyone—from those just getting started to those who want to build on their knowledge and experience to build a secure financial future.”

To view IFIC’s new website, go to

The Investment Funds Institute of Canada is the voice of Canada’s investment funds industry. IFIC brings together 150 organizations, including fund managers, distributors and industry service organizations, to foster a strong, stable investment sector where investors can realize their financial goals. By connecting Canada’s savers to Canada’s economy, our industry contributes significantly to Canadian economic growth and job creation. The organization is proud to have served Canada's mutual fund industry and its investors for more than 50 years.

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For more information:
Sara Clodman, Senior Manager, Public Affairs: 416-309-2317

Follow us on Twitter @ific

For more information contact:
Sara Clodman
Senior Manager, Public Affairs
The Investment Funds Institute of Canada (IFIC)
Phone: 416-309-2317

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The Investment Funds Institute of Canada (IFIC)


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