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   Help for Online Researchers 
 Database Online Online Inc. World Wide Web site: http://www.onlineinc.com Reviewed by Michael Cretzman Most journalists don't have time to evaluate the many electronic 
   resources, products, publications and technologies available to 
   them, nor the expertise to know which are the best resources and 
   which are inferior. Two U.S. magazines, Database and Online, and the 
   World Wide Web site maintained by the publisher, Online Inc., contain 
   useful content for journalists looking for effective and inexpensive 
   electronic research tools. The reviews and how-to articles in these publications help overcome 
   time and expertise constraints by providing researchers and journalists 
   with detailed information about online research techniques and cost 
   analyses for many database and online services. Database reviews and tests databases, such as multimedia 
   encyclopedias and World Wide Web sites, and compares features and 
   functions, allowing researchers to see which databases are best 
   for their needs. The cost of purchasing and using databases is presented in charts 
   or provided by separate categories of interest, making it easy to 
   quickly find affordable and useful databases. Database reviews 
   help users determine the best and most cost-effective services without 
   the costly trial and error of using each service on their own. In a typical review of a for-fee news database on the World Wide 
   Web, Database compared different access costs against the 
   amount of information received, and suggested the rebate offered 
   to users who allow their names to be placed on mailing lists may 
   not be worth the increase in junk mail. Readers were cautioned about the search function's lack of sophistication 
   and Database suggested the news database is more useful for 
   locating particular topics rather than for delivering comprehensive 
   results. Most Database reviews conclude with a bulleted list 
   of questions allowing readers to compare cost with ease-of-use, 
   speed and how well their area of interest is represented. Online magazine can help journalists and other users improve 
   their time online with its reviews of online services and its how-to 
   articles on research techniques. The magazine does not provide specifically 
   Canadian content, but the online services reviewed frequently contain 
   information useful for research in Canada. One recent how-to article in Online, "Which Database? 
   Which Service? Choosing Your Home System" (Online 20, No. 
   6, Nov/Dec 1996), demonstrates how Online can help readers 
   create their own online 'system' to retrieve the most information 
   from the best sources. Online systems are described as comprising 
   a 'toolkit' of online services, including professional, general 
   and Internet services. According to the article, when looking for financial information 
   on multinational companies you should use a professional service 
   like DataStar or the WorldScope database available on the Dow Jones 
   News/Retrieval service, plus a general service like Microsoft Network 
   and the inexpensive Internet resource EDGAR, where most publicly-held 
   financial statements can be retrieved. The article covers other 
   categories of information of interest to journalists, such as health, 
   intellectual property, politics, people, science and technology. Many articles from Database and Online can be found 
   at Online Inc.'s World Wide Web site (http://www.onlineinc.com), 
   which includes hypertext links to some of the online services and 
   databases discussed in the magazines. The site offers two other magazines as well, EMedia Professional, 
   covering electronic multimedia with a focus on business, and Online 
   User, for professionals using online services to improve business 
   practices. Canadian journalists will find Online User more 
   valuable since it applies electronic retrieval techniques to such 
   research tasks as market analysis and investigative research online. "Online User's Best Business Services on the Web" 
   (Online User 3, No.2, Mar/Apr 1997) covered thirteen World 
   Wide Web sites, identifying tools for compiling quick business profiles. 
   Readers can decide on which information services to use by looking 
   at a chart displaying the cost of using each World Wide Web site, 
   a description of businesses covered and lists of the site's features. Free sites, such as Hoover's Online, supply 10,000 company descriptions 
   and links to 3,000 company home pages, but inexpensive fee-based 
   sites, such as ProQuest Direct and the Wall Street Journal Interactive 
   Edition, provide an arsenal of 4,000 journals, 9,000 company briefing 
   books and personal clipping services to catch articles missed by 
   the free services. Online User's attention to improving business 
   use of online services will also benefit journalists who want to 
   improve their electronic research on business topics. Database and Online magazines and the accompanying World Wide Web site are useful to Canadian journalists because they review electronic sources by cost and usefulness and suggest ways of improving online research. They contain little or no specifically Canadian content, but the magazines can improve users' ability to use electronic research tools to obtain this content and, consequently, improve their ability to do their job. 
 Published in Sources, 
   Number 40. 
 Sources  |