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  1. Crafting Effective Media Releases
    This is an introduction to using public relations as a marketing tool. It gives the reader the up and down sides of using this marketing platform and then instructs the readers on how to spin media into their favour.
  2. How to Pitch the Media
    Journalists hate dealing with media pitches. The more often they receive them, the more annoyed they get. This article teaches three effective means of pitching news topics to media sources.
  3. Unique selling proposition
    Sources Select Resources Encyclopedia

    The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.