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A Patient's Guide to Medical Information

For Immediate Release

(September 29, 2003)

Coming October 6th to waiting rooms of 16,500 doctors
Produced in partnership with the Canadian Pharmacists Association

Consumers today can look up health information on the Internet, and practically all magazines have a health section. Even junk mail and e-mail send people messages about health and medications. What resources can consumers trust?

UNIQUE NICHE
A Patient's Guide to Medical Information, a new Canadian publication, fills a unique niche in the healthcare market. This periodical explains to consumers how they can efficiently find quality health information which is relevant to them as Canadians. It also explains how to get the most from pharmacists, trained health professionals who are available 24 hours a day without an appointment.

STATISTICS
Family physicians in Canada can provide, on average, eight minutes per patient per visit. Within this framework there is limited time for discussion about disease prevention and how medications work. Patients may also think of questions hours after a doctor's visit. Many turn to the Internet for information, and current figures indicate that up to 50% make health decisions based on the information found on the web! A Patient's Guide to Medical Information explains how to evaluate resources for quality and how to ask the right questions.

CONTENT AND DESIGN
Beautifully designed, A Patient's Guide to Medical Information also features articles on anti-aging, disease prevention and treatment, entertains with news and trivia, and provides a directory of quality Canadian resources including information, local programs, as well as networking and support opportunities.

The upcoming October issue features "How to take herbal medications safely", "Looking up health information? Go Canadian!! Here is why", "Caring for sensitive skin", "Got headache: Tylenol, Advil or Aspirin?" and much more….

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CONTACT INFO
A Patient's Guide to Medical Information is published by BioMed Content Group Inc.
FOR MORE INFORMATION and TO SET UP INTERVIEWS contact:
Anna Liachenko, Publishing Director
T: 888.671.9142; F: 905.274.4142
patientguide@sympatico.ca