CMA President John Gustavson named
Canada's top association executive
CHARLOTTETOWN (October 3, 2005) -- John Gustavson, President and
Chief Executive Officer of the Canadian Marketing Association has
been awarded the top honour for association management in Canada,
the Canadian Society of Association Executives (CSAE) Pinnacle Award.
The Pinnacle Award has only been awarded to 16 association executives
in the 51-year history of CSAE. The award honours the association
executive in Canada who has best demonstrated exceptional and outstanding
leadership qualities within their association, has contributed to
other voluntary organizations and the community-at-large, and to
CSAE at the local and national levels. Presentation ceremonies took
place at the CSAE annual convention in Charlottetown on October
President and CEO of the Canadian Marketing Association since 1990,
Gustavson is responsible for developing CMA's strategic direction
and for managing a $7-million annual operating budget and 36 staff
which together make CMA the largest marketing association in Canada.
Overall guidance on CMA policy is provided through a volunteer Board
of Directors comprised of senior marketing executives from member
"John Gustavson has transformed the Canadian Marketing Association
into one of Canada's most respected national trade associations,"
noted CSAE President Michael Anderson. "He has lead the organization
through a fundamental change in its mandate, a name change and a
seven-fold increase in its budget. Under his leadership, the Canadian
Marketing Association has the support and respect of governments
and corporate leaders, as well as the admiration of his peers."
Gustavson has engaged in private law practice, government service
as chair of an appeal board, public policy management for private-sector
companies, and has 20 years' experience in association management.
He has served on numerous government/industry task forces, on the
Board of Directors of Advertising Standards Canada, and is a past
chairman of the Canadian Society of Association Executives. He has
also actively supported a number of charities and quietly encouraged,
mentored and taught many young people and new recruits in association
About the Canadian Marketing Association
The Canadian Marketing Association is the largest marketing association
in Canada. Its 800 corporate members include Canada's major financial
institutions, insurance companies, publishers, retailers, relationship
marketers, agencies and charitable organizations, and those engaged
in e-business and Internet marketing.
About the Canadian Society of Association
The Canadian Society of Association Executives promotes the value
of not-for-profit organizations to Canadian society by reinforcing
and advancing the excellence and professionalism of its members
through relevant education, advocacy, information and research.
Media Contacts: Melissa Thurlow Canadian Marketing
Association Tel. 416-644-3760
Bob Hamp Canadian Society of Association Executives
Tel. 416-363-3555, ext. 233
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