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What have you got to lose?

January 16, 2009

January 18 – 24 is National Non-Smoking Week (NNSW) 2009
NNSW has been observed for more than 30 years and is one of the longest running and most important events in the Canadian Council for Tobacco Control′s (CCTC) ongoing public education efforts regarding the consequences of tobacco use. Its goals are:
• to educate Canadians about the dangers of smoking;
• to prevent people who do not smoke from beginning to smoke and becoming addicted to tobacco;
• to help people quit smoking;
• to promote the right of individuals to breathe air unpolluted by tobacco smoke;
• to denormalize the tobacco industry, tobacco industry marketing practices, tobacco products, and tobacco use; and
• to assist in the attainment of a smoke-free society in Canada.

Collaboration with the Fire Marshal′s Public Safety Council
CCTC is also pleased to be partnering with the Fire Marshal′s Public Safety Council. The Council contacted the CCTC in early summer to discuss its plans to launch a smoking related fire deaths awareness campaign in 2009. Smoking related fire deaths account for approximately 50% of all loss of life due to fires in the home. Their campaign goals are to educate Canadians that:

• smoking has been the # 1 cause of fire deaths for decades;
• fires caused by cigarettes and other smoking materials are preventable;
• if people must smoke that they smoke more safely.

Why do we Continue to be Concerned about Tobacco Use?
Tobacco use remains the most significant cause of preventable disease, disability, and premature death in Canada, responsible for more than 37,000 deaths every year. This figure includes those who have lost their lives in smoking related fires. This issue was deemed serious enough to warrant regulation under the Tobacco Act to mandate reduced ignition propensity cigarettes (RIP). Smoking related fire deaths is a subject oft neglected in tobacco control.

For more information about NNSW please visit or for more information about fire safety please visit

For more information contact:
Robert Walsh
Executive Director
Canadian Council for Tobacco Control
Phone: 613-567-3050

Jocelyne Koepke
Operations Manager
Phone: 613-567-3050

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