Prime50 Rolls Out Across Canada,
Answering the Country's Need for its Changing Workforce.
Prime50 launched their unique interactive website and job
board recently www.prime50.com, Due to a dramatic change in demographics
there will be a shortage of young people in the workforce that will
have to be made up by the 50+ generation according to studies such
as the C.D. Howe Institute's, Aging Populations and the Workforce,by
William B.P. Robson. However, baby boomers have entered the 50+
age group with the realization that employers have both false perceptions
and myths about them as a continuing workforce.
Prime50 will be the catalyst to change these perceptions:
it will exclusively work for the 50+ workforce to educate employers
and influence them to exploit employment opportunities. In order
to reach as many employers as possible and to provide career services
for 50+ individuals to enhance their marketability, Prime50
will be rolling out Centres in major cities across Canada over the
coming months. Prime50 will put experience to work. It is
the only service that specializes in providing employment opportunities
and career services for the 50+ age group.
Prime50- Who founded
it and why?
Barry Witkin, a retired Chartered Accountant saw a program that
alerted the public and employers to what affect the change in demographics
will have on the workforce and the economy. He determined that,
based on a false perception about the 50+ workforce, there are significant
barriers for them to obtain employment opportunities. Employers
do not recognize that the experience and knowledge of the 50+ age
group should be considered a valuable asset to them. After extensive
research and interviews with employed and unemployed 50+ individuals,
employers, career counselors, human resource professionals, recruiters,
career transition specialists, physiologists and government officials,
it was obvious that there were no services that specialized in providing
employment opportunities and career services for the 50+ age group.
Accordingly, Barry decided that an opportunity existed to both
provide a niche service and to be a catalyst to change perceptions
about the 50+ workforce He understood that the 50+ age group needed
to work, wanted to work and wanted to stay productive and engaged.
He has therefore launched Prime50 to eliminate age based
job discrimination and expand job opportunities.
For further information contact email@example.com or tel 416-226-5090
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