New from the Publisher of Parliamentary
Names & Numbers and Sources:
The Sources HotLink
The Sources HotLink is a quarterly newsletter providing
practical ideas for obtaining positive news coverage. Short articles,
often in point form, present strategies designed to assist organizations
and individuals with media relations.
Each issue of The Sources HotLink provides you with
help to plan an effective media relations strategy and gives you
methods for improving your day to day publicity awareness.
Topics covered include tips for effective speeches, guidelines
for successful interviews, hints for improving the use of E-mail
and answering machines, and advice on event marketing strategies.
Every issue of The Sources HotLink contains information
useful to everyone who has contact with the media and wants to improve
their media relations.
Share the secrets of seasoned public relations professionals. Learn
how you can apply new strategies for obtaining more and more positive
Subscriptions to The Sources HotLink can be obtained
for only $20/year (four issues) from Sources.
A Welcome from the Editor
Welcome to the first issue of The Sources HotLink,
featuring articles and tips to assist you with Media Relations.
Your goal is to get positive publicity. The Sources HotLink
provides tips, reminders and a few tested guidelines to help you.
Help in planning your media relations strategy and improving your
day to day publicity awareness will be included in every issue.
The Sources HotLink will help you get the most from
your Sources listing. It will suggest simple and cost-effective
ways to enhance your listing to increase calls from the media and
coverage. The article about the Subject
Index by Ulli Diemer on page 3 is the first
in this series.
These pages are a forum in which you and other listed organizations
can learn from each other. Each issue will feature services and
expertise provided by individuals and organizations listed with
Your suggestions, comments and articles are sought. Let me hear
from you! Call me at (416) 964-7799 or send an E-mail.
Yvonne Hilder, Editor
The Sources HotLink
here to view our Sources Listing
News Release page - The
Sources Calendar -
Search Sources Listings
Parliamentary Names & Numbers
to Post Your Press Releases
Search the Sources directory to find
experts and spokespersons
Areas of Expertise:
Appearance Improvement - Book Reviews - Books - Communication -
Communication/Body Language - Communication Skills - Communications
Training - Consultants/Consulting - Contacts/Media - Corporate Videos
- Crisis Communications - Editors - Event Marketing & Publicity
- Events - Exhibit Design - Exhibitions - Exhibitor Training - Fundraisers
- Fundraising - Fundraising Strategies/Techniques - Image Consulting
- Image Enhancement - Internet/Marketing - Internet/Media - Internet/Public
Relations - Internet Publishing - Internet Strategy - Interview
Techniques - Interviewing Training - Journalism - Journalism Ethics
- Leadership - Leadership Training - Letters - Lobbying/Lobby Groups
- Marketing - Media Appearance Training - Media Bias - Media Coverage
- Media/Influence of - Media Links - Media Relations - Media Relations
Training - Media Relations Videos - Motivational Speakers - News
- News Coverage - News Releases - Newsletter Publishing - Newspaper
Marketing - Newspapers/Community - Photographs - Photography - Presentation
Skills - Presentations - Press Releases - Public Relations - Public
Speakers - Public Speaking - Public Speaking Training - Publicity
- Speakers - Speakers/Public Affairs - Speech Writing & Coaching
- Spokesperson Training - Spokespersons - Television - Video - Video
Demo Tapes - Video Marketing Presentations - Volunteers - World
Wide Web/Design - World Wide Web Marketing - World Wide Web Sites