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News Release

New Ethnic Press Service from Sources Responds to Canada's Demographic Trends

October 2002

Sources Media Relations is launching a new monitoring service geared to third language and ethnic media. The service is available as of October 15, 2002.

"There are almost 1.2 million people more in Canada today, according to the most recent Census, and this growth is being powered by newcomers to Canada," says Sources publisher Ulli Diemer. "These people are the Canadian citizens and consumers of the future, and the media that serves them is important to us and to our clients."

"We plan to monitor an initial selection of fifty ethnic publications. These include both the Toronto editions of the three Chinese daily papers and the Toronto papers in the Italian, and Spanish speaking communities - a total of six dailies. Also to be monitored are Portuguese and South Asian publications in English, Hindi, Punjabi and Urdu - some forty weeklies and monthlies. The combined circulation of these publications is close to 750,000 issues. We will include additional languages and media based on client demand."

According to Andrew Machalski, the service's Production Manager, who has more than ten years experience in monitoring the Canadian ethnic media, timely descriptions of articles in other languages will be available online in English summary translation. From these online descriptions, clients can order clips, full translations and longer executive summaries. A complete list of publications with basic statistics is available on request.
For further information visit the Sources Web site at www.sources.com.

Sources also offers media lists in a variety of formats (see www.sources.com/maillist.htm) or contact:

489 College Street, Suite 305
Toronto Ontario M6G 1A5
Phone: 416-964-5735

812A Bloor Street West, Suite 201      sources@sources.ca
Toronto, Ontario, M6G 1L9, Canada         Tel: 416–964–5735
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