Guerrilla Trade Show Selling
New Unconventional Weapons and Tactics to Meet More People, Get More Leads and Close More Sales
Levinson, Jay Conrad; Smith, Mark; Wilson, Orvel Ray
Publisher: Wiley, Canada
Year Published: 1997
Pages: 320pp Price: $27.95
Describes the marketing principles, methods and techniques to increase sales at any trade show. Focuses on guerrilla sales methods and provides marketing tactics that are useful in the trade show environment.
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