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Trade Shows: Experts and Sources
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Sources Experts & Spokespersons

Canadian Franchise Association
The Canadian Franchise Association (CFA) is the recognized authority on franchising in Canada. With over 600 corporate members representing many of Canada's best-known brands and 40,000 franchisees nation-wide, CFA is the indispen...
CSTD
CSTD is Canada's professional association representing more than 2,700 workplace learning professionals. Established in 1946 as the Ontario Society for Training and Development, the Association advocates for training in Canada, es...
Recreation Vehicle Dealers Association of Canada
The voice of the Canadian recreation vehicle industry, representing dealers, rental agents, parts and service facilities, distributors, suppliers, manufacturers and the final users. A non-profit association to promote professional...

News Releases

Discover the Opportunities in Franchising At The Franchise Show on November 21 & 22, 2009
2009-11-18
Canadian Franchise Association
The Franchise Show - Canadas Largest Franchise Show Comes To Vancouver November 21 & 22
Sources welcomes Anne Day -- Company of Women
2009-04-24
Anne Day -- Company of Women
Anne Day is the Founder of Company of Women, an organization that supports, connects and promotes women in business through monthly events, online and print directory, an extensive website, annual con...
The Dos and Don'ts for Tradeshow Attendees
2009-10-14
Canadian Franchise Association
To anyone new to the world of franchising, The Franchise Show, produced by the Canadian Franchise Association (CFA), is full of countless opportunities. With over 100 franchise brands exhibiting this ...

Sources Select Resources

Adjusting to a shrinking booth size
Siskind, Barry
Article
2014
Sources
When budget for exhibitions is slashed, booth size is often a factor that is reduced. Here are some ways one could deal with such a change.
Approaching Prospects on the Show Floor
Siskind, Barry
Article
2010
Sources HotLink
A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly.
Are mobile show guides the way of the future?
Siskind, Barry
Article
2014
Sources
Technology has made it possible to bring trade show exhibiting one step closer to being environmentally friendly by switching from paper to electronics. It is now possible to put the entire show guide...
A Back-up Objective for the B to C Exhibitor
Siskind, Barry
Article
2011
Sources HotLink
The opportunities that may be slipping through your fingers are with those attendees who are not ready to buy your product or commit to the appointment and need more time before placing an order.
A Code of Conduct for New Technology at Exhibitions
Siskind, Barry
Article
2014
Sources
Though extremely helpful in almost every respect, technology can also result in the formation of some bad behavioural habits, including ignoring your visitors at trade show booths. Siskind provides a ...
The core qualities of an exhibit manager
Siskind, Barry
Article
2014
Sources
Exhibit managers have to deal with many discouraging events in their line of work. For this reason, successful managers tend to have series of specific character traits that help them cope with their ...
Create a Meaningful and Memorable Trade Show Pitch - The Goldilocks Effect
Siskind, Barry
Article
2014
Sources
An article outlining measures that can be taken that can help optimize your trade show pitch. The author emphasizes the importance of including "just the right amount" of information.
Cutting through the clutter
Siskind, Barry
Article
2014
Sources
Exhibitions can be overwhelming to visitors, as the amount of information is often overwhelming to them. Exhibitors need to consider this, and take measures to ensure that they can provide clear easil...
Decrease the no-show rate of pre-booked appointments
Siskind, Barry
Article
2014
Sources
Here are some tried and true tactics that exhibitors have employed in the past that has helped reinforce the value in the meeting and greatly reduced the rate of no-shows.
Demonstrating Intangibles
Siskind, Barry
Article
2010
Sources HotLink
In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your b...
Disseminating information to trade show visitors
Siskind, Barry
Article
2014
Sources
Distributing information to visitors of a trade show is often wasteful and unproductive. Here are some tips that can be used to improve returns.
Ease your way through international borders
Siskind, Barry
Article
2014
Sources
If you need to move product across international lines for your trade show, an ATA carnet can provide a means of doing so with less hassle. This article provides more information on this.
Evaluating your exhibit performance
Siskind, Barry
Article
2009
Sources HotLink
"How do we know if our exhibit program is doing what it is suppose to do?
Exhibitors can get more bang for their buck
Siskind, Barry
Article
1998
Sources
Trade shows are effective marketing vehicles when used well.
Find new display ideas with your Expo Eyes
Siskind, Barry
Article
2014
Sources
Sometimes, looking at other exhibitions could give you a fresh perspective, and some insight on things you can do to improve your own, even if they are not in a similar area.
Frequently Asked Questions about Sources
Article
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
A fresh approach to recruiting booth staff
Siskind, Barry
Article
2014
Booth staff are an important aspect of exhibit quality. Provided are some challenges one may face with staff, and tips on how to improve quality of this aspect of exhibits.
Gamify my Booth
Siskind, Barry
Article
2014
Sources
With the rise of Genxers and millenials in trade shows today, sequestering visitors may require a radical change. Why not incorporate elements of games in your booth.
Getting your story into the media
Article
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
The harsh realities of lead follow-up
Siskind, Barry
Article
2014
Sources
Obtaining lead information is suffering in quality. Following-up on those leads is also suffering, with two-thirds of follow-ups involing non-face-to-face methods. If your returns are suffering, it ma...
Helping you reach the media
How Sources can help you get more and better media coverage
Article
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
The Impact of Colour in your Exhibition
Siskind, Barry
Article
2014
Sources
The use of colour can make or break your trade show exhibit. This article outlines some factors one should consider before choosing what colours to use in an exhibit.
Improve Your Publicity Awareness
Siskind, Barry
Article
1997
Sources
Tips on networking for success.
Incorporate Surprise into Your Exhibition Plans
Siskind, Barry
Article
2014
Sources
Including the element of surprise in your trade show exhibit can be an effective marketing strategy. Here are some ideas you can use to accomplish this.
Is your booth staff ready for an attitude adjustment?
Siskind, Barry
Article
2014
Sources
While your gut instinct may be to focus on the sale, especially since there is tremendous pressure to perform, Siskind challenges you to focus on the relationship with the visitors instead. This may r...
Moving Beyond Notes on the Back of Business Cards
Siskind, Barry
Article
2011
Sources HotLink
Business has moved beyond taking lead information on the back of a business card. To be truly successful at your next show give some serious consideration to the technology you will use to record cont...
The Only Metric that Really Matters
Siskind, Barry
Article
2014
Sources
A discution on what metrics are truly important with respect to trade show exhibitions.
A Paperless Exhibit
Siskind, Barry
Article
2011
Sources HotLink
Within five years trade shows will be completely paperless is a prediction I heard at a recent conference.
Public relations at a trade show: A little effort goes a long way
Siskind, Barry
Article
2011
Sources HotLink
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is...
QR Codes Can Create Greater Trade Show Impact
Siskind, Barry
Article
2014
Sources
Advances in technology are resulting in changes in ways we might traditionally do things. QR codes can now be used in trade shows to improve the way we disseminate information to booth visitors.
Questions reveal the underlying needs of your trade show visitors
Siskind, Barry
Article
2014
Sources
In order to establish a successful exhibition, it is important to prioritize the needs of visitor. An effective way to do this is by creating a list of questions that help booth staff get into the min...
Raise the bar on customer satisfaction
Siskind, Barry
Article
2009
Sources HotLink
Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction.
Recording quality lead information
Siskind, Barry
Article
2014
Sources
Advances in technology means that fewer people use manual lead sheets to record lead information. If you are going to use technology, ensure you have prepared for the problems highlighted in this arti...
Reducing exhibit costs
Siskind, Barry
Article
2014
Sources
The economy is in shambles, and trade show exhibition returns have taken a hit, often resulting in budget cuts to exhibits. Provided are a list of strategies that can be used to reduce exhibit costs.
Reducing your exhibit's ecological footprint
Siskind, Barry
Article
2014
Sources
Creating an exhibit can often be environmentally unfriendly. Here are some things you can do to ensure that your footprint remains reasonable.
The Right Frame of Mind
Siskind, Barry
Article
2009
Sources HotLink
The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all...
The Right Place to Exhibit - A Strategic Approach
Siskind, Barry
Article
2011
Sources HotLink
Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience,...
ROI or ROO
Siskind, Barry
Article
2011
Sources HotLink
Exhibiting is part of the marketing process and doesn't always lend itself easily to comparing dollars received against dollars spent. Marketing looks at other issues such as branding, generating lead...
Safety first at a trade show
Siskind, Barry
Article
2014
Sources
Achieving great results at a trade show also includes the health and safety of all. Making sure everyone is doing their part is an important part of doing it right. Here are some tips on how to prepar...
Setting Goals and Objectives That Focus, Motivate and Stimulate your Trade Show Program
Siskind, Barry
Article
2011
Sources HotLink
The trick to getting your trade show program off on the right foot is to spend time well before you take any other steps to decide exactly what you want your exhibit to accomplish and how you will mea...
The six people you are likely to meet at a trade show
Siskind, Barry
Article
2009
Sources HotLink
Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff#s skills need to be well honed to capture the ...
Sources gives you powerful tools to help you stand out from the crowd
Article
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
Staying Relevant in a Changing World
Siskind, Barry
Article
2011
Sources HotLink
The trick is to focus your exhibit plans around the question, "What is most relevant to my customers?" If you are not sure then you need to do the research. We are entering a new era where many of the...
A Strategic Approach to Trade Show Staffing
Siskind, Barry
Article
2010
Sources HotLink
When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibil...
Thieves in broad daylight
Siskind, Barry
Article
2014
Sources
Theft is a common occurence at exhibitions. Here is some advice on how you can prevent theft of your property and intellectual property.
Tips to ensure a safe business trip
Siskind, Barry
Article
2014
Sources
Travel, which is usually an essential part of attending an exhibition, can add an element of danger for the unprepared. Here are a few suggestions to make your next business trip safer.
The Truth about Competitive Intelligence
Siskind, Barry
Article
2010
Sources HotLink
Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future d...
Turn Your Booth into a Captivating Story
Siskind, Barry
Article
2014
Sources
Turning your exhibit pitch into a captivating story is an effective way to market your product. Here are some tips on how to do this effectively.
Two helpful bits of data for your exhibition program
Siskind, Barry
Article
2011
Sources HotLink
As you are gathering the R.O.I information, it will be helpful to also look at two additional bits of factors: Your success ratio and your sales and buying cycles. Both are intertwined and will help y...
The Untapped Potential of your Trade Show Network
Siskind, Barry
Article
2009
Sources HotLink
When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thin...
Using Trade Shows As A PR Opportunity
Bucaro, Leanne
Article
2010
Sources HotLink
Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
The value of face to face
Siskind, Barry
Article
2014
Sources
Advances in technology also mean a greater number of ways to communicate in non-face-to-face ways, and an unwillingness to fund trade show programs. Face-to-face are invaluable, and measures can be ta...
What's in your Plan B?
Siskind, Barry
Article
2014
Sources
When Murphy's Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B. he following is a list of nine of the most common items to include in your Plan ...
Where did the trade show profit go?
Siskind, Barry
Article
2014
Sources
Capturing lead information at trade shows is a problem, with 69% of exhibitors not knowing how leads were being tracked. It is important to come up with questions that booth staff can use to focus th...
Why show leads are mishandled
Siskind, Barry
Article
2009
Sources HotLink
The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the c...
Your Customer Profile 1
Part 1 - The Value of Creating a Customer Profile
Siskind, Barry
Article
2011
Sources HotLink
Your Customer Profile 2
Part 2 - How to Create a Customer Profile
Siskind, Barry
Article
2011
Sources HotLink
Do you know your customer? I don't mean whether their name is Antonio or Jessica, but rather, do you understand who they are as people and what motivates them?
Your Expo Toolkit
Siskind, Barry
Article
2014
Sources
Any number of things can go wrong with your trade show exhibit. It is important to plan ahead so that you can deal with problems as they arise. Siskind provides a starter checklist you can use and bui...

Sources Bookshelf

Guerrilla Trade Show Selling
New Unconventional Weapons and Tactics to Meet More People, Get More Leads and Close More Sales
Levinson, Jay Conrad; Smith, Mark; Wilson, Orvel Ray
Book
1997
Describes the marketing principles, methods and techniques to increase sales at any trade show. Focuses on guerrilla sales methods and provides marketing tactics that are useful in the trade show envi...
A Paperless Exhibit
Siskind, Barry
Article
2011
Within five years trade shows will be completely paperless is a prediction I heard at a recent conference.

Media

Canadian Stamp News
Stamp collecting news and auction results.
Company Magazine
Aimed at women in business, the small, digest-size magazine is jam-packed with useful information for women, with articles on sales, marketing, communication, relationships, work, money and more. It i...


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