|
|
Sources Experts & SpokespersonsCanadian Franchise AssociationWith over 500 corporate members nationwide, representing many of Canada's best-known brands, the Canadian Franchise Association is the national voice of franchising in Canada and works with all levels of government to de... CSTDCSTD is Canada's professional association representing more than 2,500 workplace learning professionals. Established in 1946 as the Ontario Society for Training and Development, the Association advocates for training in ... Recreation Vehicle Dealers Association of CanadaThe voice of the Canadian recreation vehicle industry, representing dealers, rental agents, parts and service facilities, distributors, suppliers, manufacturers and the final users. A non-profit association to promote pr... New ReleasesDiscover the Opportunities in Franchising At The Franchise Show on November 21 & 22, 20092009-11-18 Canadian Franchise Association The Franchise Show - Canadas Largest Franchise Show Comes To Vancouver November 21 & 22 Sources welcomes Anne Day -- Company of Women2009-04-24 Anne Day -- Company of Women Anne Day is the Founder of Company of Women, an organization that supports, connects and promotes women in business through monthly events, online and print directory, an extensive website, annual con... The Dos and Don'ts for Tradeshow Attendees2009-10-14 Canadian Franchise Association To anyone new to the world of franchising, The Franchise Show, produced by the Canadian Franchise Association (CFA), is full of countless opportunities. With over 100 franchise brands exhibiting this ... Sources Select ResourcesApproaching Prospects on the Show FloorSiskind, Barry Article 2010 Sources HotLink A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly. A Back-up Objective for the B to C ExhibitorSiskind, Barry Article 2011 Sources HotLink The opportunities that may be slipping through your fingers are with those attendees who are not ready to buy your product or commit to the appointment and need more time before placing an order. Demonstrating IntangiblesSiskind, Barry Article 2010 Sources HotLink In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your b... Evaluating your exhibit performanceSiskind, Barry Article 2009 Sources HotLink "How do we know if our exhibit program is doing what it is suppose to do? Exhibitors can get more bang for their buckSiskind, Barry Article 1998 Sources Trade shows are effective marketing vehicles when used well. Frequently Asked Questions about SourcesArticle Sources SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c... Getting your story into the mediaArticle Sources Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w... Helping you reach the mediaHow Sources can help you get more and better media coverage Article Sources Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ... Improve Your Publicity AwarenessSiskind, Barry Article 1997 Sources Tips on networking for success. Moving Beyond Notes on the Back of Business CardsSiskind, Barry Article 2011 Sources HotLink Business has moved beyond taking lead information on the back of a business card. To be truly successful at your next show give some serious consideration to the technology you will use to record cont... A Paperless ExhibitSiskind, Barry Article 2011 Sources HotLink Within five years trade shows will be completely paperless is a prediction I heard at a recent conference. Public relations at a trade show: A little effort goes a long waySiskind, Barry Article 2011 Sources HotLink The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is... Raise the bar on customer satisfactionSiskind, Barry Article 2009 Sources HotLink Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction. The Right Frame of MindSiskind, Barry Article 2009 Sources HotLink The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all... The Right Place to Exhibit - A Strategic ApproachSiskind, Barry Article 2011 Sources HotLink Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience,... ROI or ROOSiskind, Barry Article 2011 Sources HotLink Exhibiting is part of the marketing process and doesn't always lend itself easily to comparing dollars received against dollars spent. Marketing looks at other issues such as branding, generating lead... Setting Goals and Objectives That Focus, Motivate and Stimulate your Trade Show ProgramSiskind, Barry Article 2011 Sources HotLink The trick to getting your trade show program off on the right foot is to spend time well before you take any other steps to decide exactly what you want your exhibit to accomplish and how you will mea... The six people you are likely to meet at a trade showSiskind, Barry Article 2009 Sources HotLink Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff#s skills need to be well honed to capture the ... Sources gives you powerful tools to help you stand out from the crowdArticle Sources An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ... Staying Relevant in a Changing WorldSiskind, Barry Article 2011 Sources HotLink The trick is to focus your exhibit plans around the question, "What is most relevant to my customers?" If you are not sure then you need to do the research. We are entering a new era where many of the... A Strategic Approach to Trade Show StaffingSiskind, Barry Article 2010 Sources HotLink When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibil... The Truth about Competitive IntelligenceSiskind, Barry Article 2010 Sources HotLink Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future d... Two helpful bits of data for your exhibition programSiskind, Barry Article 2011 Sources HotLink As you are gathering the R.O.I information, it will be helpful to also look at two additional bits of factors: Your success ratio and your sales and buying cycles. Both are intertwined and will help y... The Untapped Potential of your Trade Show NetworkSiskind, Barry Article 2009 Sources HotLink When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thin... Using Trade Shows As A PR OpportunityBucaro, Leanne Article 2010 Sources HotLink Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity. Why show leads are mishandledSiskind, Barry Article 2009 Sources HotLink The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the c... Your Customer Profile 1Part 1 - The Value of Creating a Customer Profile Siskind, Barry Article 2011 Sources HotLink Your Customer Profile 2Part 2 - How to Create a Customer Profile Siskind, Barry Article 2011 Sources HotLink Do you know your customer? I don't mean whether their name is Antonio or Jessica, but rather, do you understand who they are as people and what motivates them? Sources BookshelfGuerrilla Trade Show SellingNew Unconventional Weapons and Tactics to Meet More People, Get More Leads and Close More Sales Levinson, Jay Conrad; Smith, Mark; Wilson, Orvel Ray Book 1997 Describes the marketing principles, methods and techniques to increase sales at any trade show. Focuses on guerrilla sales methods and provides marketing tactics that are useful in the trade show envi... A Paperless ExhibitSiskind, Barry Article 2011 Within five years trade shows will be completely paperless is a prediction I heard at a recent conference. Company MagazineAimed at women in business, the small, digest-size magazine is jam-packed with useful information for women, with articles on sales, marketing, communication, relationships, work, money and more. It i... |
|
Sources is an online portal and directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
© Sources 1977-2012. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher. The content may not be resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.
|
Sources Calendar
