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News Release

Frontier College offers a new and innovative way to support their Literacy Programs

TORONTO, Ontario - June 27, 2007 - Frontier College has teamed up with the online shopping site Rebate A Cause to offer people a new way to invest in literacy programs.

Frontier College now has its own online shopping mall where you can shop for the things you'd buy anyway AND give to Frontier College at the same time. Close to 500 retailers on the site offer rebates of up to 15% of the purchase price of an item. You pay the same price they would elsewhere and the Frontier College the rebate. As a reward for your support, Frontier College will share 25% of the revenue with individual purchasers.

To start shopping (and giving) go to www.frontiercollege.ca and click on SHOP AND SUPPORT FRONTIER COLLEGE PROGRAMS to register.

"We are thrilled to be associated with Frontier College", says Jim McHugh, CEO of RebateaCause. "I know the challenges facing non-profit organizations in our communities. Our goal is to help Frontier College to maximize their fundraising efforts through existing spending. More people shop online and now Frontier College can tap into that source of revenue at no additional cost."

Statistics Canada reports more than 30 per cent of Canadian households were shopping online last year and spending more than $1,000. "This as an opportunity for people to make a difference with their everyday purchasing by supporting literacy programs across Canada,"adds Barbara Fraser of the Frontier College Foundation. "It's an innovative approach and something that we expect will become increasingly popular."

Merchants include such popular retailers as Canadian Tire, eBay, Sony, Land's End, The Source by Circuit City, Sephora, WestJet, Eddie Bauer, Toys R US, and Chapters/Indigo.


Literacy is an essential skill in today's world. At Frontier College, we believe it's a fundamental right.
Low literacy skills are directly linked to poverty, poor health and high unemployment. Forty-two percent of adult Canadians have trouble with everyday tasks that involve reading. That's millions of Canadians who are not reaching their potential. Through a network of thousands of volunteers, Frontier College is helping people to realize their potential and seize the opportunities that come their way.

For more information:
Sandi Kiverago 416-923-3591 (ext 318)

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