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PILLITTERI ESTATES WINERY UNVEILS
Niagara-on-the-Lake (February 24, 2006) - Pillitteri Estates Winery,
a leader in the Ontario wine industry, unveiled a new series of
wines. 'i baci' is a celebration of life, art and wine.
"When we asked Niko to create paintings for the 'i baci' series, our vision was to create something that would convey the marriage of art with wine, all culminating in living the 'dolce vita'", Charlie explains. "How you live the 'good life' ultimately reflects the personal lifestyle of the person drinking the wine. It's summer time at the cottage, your friends are coming up for the weekend, you're sitting on the dock, putting your feet up, enjoying a bottle of 'i baci' watching the 'art' of a setting sun, and sharing old stories until the early hours." Charlie continues, "In the last few years we have seen that the label is often the motivation behind a person's decision to purchase a new wine, but ultimately what's in the bottle keeps them coming back. We hope that the ladies gracing the 'i baci' wines will inspire consumers to live their 'everyday lifestyles' while relaxing and sharing good times with family and friends over a bottle of 'i baci'."
The evolution of the 'i baci' label is also a story itself. A cold and damaging winter in the Niagara Peninsula left most of the region with a short crop in the 2005 harvest. This compelled Pillitteri Estates Winery to search for wines in Italy, Chile and Argentina that would blend with their best. Formerly labeled as the 'International Series' in the 2003 short crop, these wines became increasingly popular and in high demand by many loyal customers. In view of that, the series merited its own special label. Thus, began a year long adventure culminating with the creation of the 'i baci' series.
For further information or for label images contact: