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The Sources HotLink
Spring 2006

April 3, 2004

Sources is pleased to announce the publication of the Spring 2006 issue of The Sources HotLink, the newsletter about media relations. HotLink is a free newsletter published by Sources, the directory for the news media, and is also available at www.hotlink.ca.

This January, we introduced another free service for Sources clients, to help you publicize your events to the media. The Sources Calendar is an online calendar which enables you to bring your public meetings, conferences, festivals, shows and other events to the attention of editors, producers, and journalists. The Sources Calendar is quickly proving to be very popular, with hundreds of events already posted. Users have praised the design of the Sources Calendar which, among other things, allows events to be filtered by location, date, and subject matter — the same attention to usefulness and informational quality that marks Sources itself.

Because you are listed in Sources, you can post your events in the Sources Calendar for FREE.

Just go to the Sources Web site - www.sources.com - click on Sources Calendar on the main menu, then click on Add an Event. You will be prompted for your username and password. These were sent to you earlier this year: if you've misplaced yours, just give us a call at 416-964-5735.

Don't forget that being listed in Sources also enables you to post news releases - free - on the Sources Web site. This is another excellent way to bring your accomplishments, statements, and point of view on current issues to the attention of the media. Submit your release directly by E-mail, or, for more information about setting up and distributing your release, go to www.sources.com and click on Disseminating Your News Releases.

New: Sources Media Training!

We are very pleased to announce that Sources has entered into a strategic partnership with Allan Bonner Communications Inc., North America's #1 media trainers.

Sources clients can now have the same high-quality media preparation used by eight heads of government, three dozen cabinet ministers, approximately 4,000 federal and provincial officials, and blue chip corporations on five continents.

You will remember the course leaders from The National News, Hourglass, Metro Morning, Ontario Morning, provincial legislatures, Morningside and Canada's largest major daily newspapers. These are exactly the assignment editors, anchors and writers you want to reach. Now, Sources ensures they work for you.

When you sign up, you will immediately receive the critically acclaimed book Media Relations, by course leader Dr. Allan Bonner, a workbook and pocket guide to get you started. In the training session you'll be interviewed in realistic simulations on the phone and in person. You will receive a tape of your performance for private review.

The first two courses are in Toronto on May 5 and June 2. Other courses will follow throughout the year. We are also able to offer customized courses at your own location and across the country. Click here for more details about Sources media training, or call 416-964-5735 to register.

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