Find Experts & Sources
Sources Home

Bookshelf

Title Index Author Index Subject Index
    Home     News Releases Calendar     Contact        

Sources Bookshelf


Guide to Media Relations

Schenkler, Irv; Herrling, Tony
Publisher:  Pearson Prentice Hall
Year Published:  2004  
Pages:  124pp   ISBN:  0-13-140567-5

Please see our media profile in Sources:
  Sources Select Resources

Exactly what a busy communications practitioner needs - a quick, concise reference book, not too long and not too simplistic, just a practical, reader-friendly guide to media relations. Written for both novice and seasoned professional, this book summarizes key concepts while offering clear, straightforward tools for maximizing media coverage. The five main topics covered are; setting media strategy, developing proactive media relations, responding to media calls, dealing with financial media relations (specifically, how to issue financial news) and handling the media in a crisis.

[Review by Lynn Fenske]

Subject Headings



Sources is a directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
© Sources 2015. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher. The content may not be resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.