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Media Release - IFIC Launches New Advisor Centre

February 1, 2017

Toronto, ON – February 1, 2017 – The Investment Funds Institute of Canada (IFIC) today launched a new advisor portal on its website ( with insights on current topics and plain language tools to help advisors keep up to date on issues affecting their practices and improve clients’ understanding of their investments.

“Today's financial advisor works in a rapidly changing environment marked by changing client needs, ongoing regulatory developments, and innovations in technology,” said IFIC president and CEO Paul C. Bourque, Q.C. “Our new Advisor Centre provides insights and tools to help advisors keep on top of these changes so they can better help their clients understand their investments and make informed decisions.”

The Advisor Centre offers a menu of key topics, including CRM tools and tips, mutual fund fees, serving vulnerable investors, hot regulatory topics and the value of advice. A second menu organizes materials by type, facilitating access to IFIC's popular Advisor Insights bulletins, infographics, presentations, issues summaries and more.

The Advisor Centre provides easy access to IFSE Institute ( – IFIC’s education arm. IFSE is a leader in online learning delivery, providing practical, cost-effective financial education that covers all aspects of the financial services industry, designed to help beginners and professionals improve their financial literacy.

“Continuing education and ever increasing proficiency are high priorities for all IFIC members,” Bourque noted. “The Advisor Centre creates a one-stop gateway to a wealth of information and practical tools to help our members and the advisor community pursue those goals.”

The website incorporates responsive design so it is easy to read on all devices, including tablets and smartphones.

About IFIC

The Investment Funds Institute of Canada is the voice of Canada’s investment funds industry. IFIC brings together 150 organizations, including fund managers, distributors and industry service organizations, to foster a strong, stable investment sector where investors can realize their financial goals. By connecting Canada’s savers to Canada’s economy, our industry contributes significantly to Canadian economic growth and job creation. The organization is proud to have served Canada’s mutual funds industry and its investors for more than 50 years.

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For information:
Sara Clodman, Senior Manager, Public Affairs,, 416-309-2317

For more information contact:
Sara Clodman
Senior Manager, Public Affairs
The Investment Funds Institute of Canada (IFIC)
Phone: 416-309-2317

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The Investment Funds Institute of Canada (IFIC)


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