Media Releases from members of Sources.
To submit a news release, use this form.

I Am So Sorry! - A Few Words on Apologies

August 4, 2009

A Few Words on Apologies

Last fall, on a walking tour of downtown Toronto with my son, a particularly attractive building caught my attention. I was so busy admiring its architecture that I didn′t see the bench in my path. Boom! I took a tumble worthy of a Hollywood stuntwoman.

It was a spectacular fall – no worries, no injuries – and my son, despite his efforts to help me regain my composure could not contain his laughter. Although he said he was sorry, I suspect that had there been a video camera within arm′s reach, my performance could have ended up on America′s Funniest Home Videos.

The entire incident was no big deal; I′m simply using it to illustrate my point that saying "sorry" often falls into the category of empty words.

Elton John definitely got it right when he wrote the lyrics for Sorry Seems to Be the Hardest Word, but more importantly than saying sorry, is the sense of conveying a genuine apology.

Sometimes, a full apology requires a real effort. A written note is always more effective than a telephone call or an email, and a small gift or gesture goes a long way.

Remember Mel Gibson′s arrest for drunken driving? He was also charged with making anti-Semitic remarks and sexist comments to the arresting police. He didn′t contest the charges, apologized to the officers, and sent flowers to the policewoman he′d offended. On the deeds not words front, he checked himself into a rehab programme and asked to meet with prominent members of the Jewish community to "discern the appropriate path for healing."

When you′re truly sorry for something, apologize profusely and sincerely. It′s not sufficient to make a simple apology. Grace, style and promptness are imperative. The offended person needs to feel able and ready to acknowledge your sincerity with a statement of forgiveness.

Very recently, Chris Brown publicly apologized to Rihanna and his fans. He seems genuine but what took him so long?

Chris Brown Issues a Public Apology

And then there are David Letterman′s apologies to Governor Sarah Palin and her daughters. Initially, he claimed he′d confused the girls. Confusion or no confusion, the content of his jokes was offensive.

His first apology:
His second apology:

Please let me know your thoughts – how do you rate these three celebrities on handling their respective apologies?


The Look of Success by Diane Craig (TM) Teleseminar for Women starts on Ocober 7, 2009. Learn how to create your own Look of Success in 4 sessions with Diane.

"I′ll show you how to enhance and establish the best looks for your figure, your budget and your lifestyle."

Details & Registration:

Subscribe to our free newsletter:

For more information contact:
Diane Craig
Corporate Class Inc
Phone: 416-967-1221

Click here to view our Sources Listing


    Information and Media Resources from Sources
Main News Release page Media releases from clients of the Sources media relations service.
Sources Calendar Check out newsworthy events from across Canada.
Sources Directory Search the Sources directory of experts, contacts and media spokespersons. Find how to include yourself in Sources.
Publish your news releases Sources can help you distribute your media releases
Media Names & Numbers Directory of Canada's print and broadcast media.
Parliamentary Names & Numbers Full contact information for government, political parties, lobbyists, and embassies.

Sources home page