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Marketing: Experts and Sources
Sources Directory - Subject Index


Sources Experts & Spokespersons

Speakers Gold
Speakers Gold, the Five Star bureau, represents some of the world's top speaking talent. We take your request very seriously and match you with the right speaker within your budget. We purposely have a small roster and represent o...

News Releases

Attraction and Conversion: Ten Critical Factors
2012-07-18
Randall Craig, Social Media and Networking Expert
Have you built a social profile, only to find that you have very few friends? Maybe you have built a website, but have found that no one is calling? Or no one is buying? These top tips will help build...
Experiential Marketing
2009-10-05
www.themarketingchefs.com
Experiential marketing is the next marketing methodology that can bridge the disconnect between the consumers' increasing demand to engage marketers and brands on their own terms. Consumers are more s...
5 Perfectly Promotable Ideas
2009-10-05
www.themarketingchefs.com
As a small business marketer you are often looking for ideas to promote your business that are often guided by smaller budgets, little time, you want relationship building to occur, you want to make a...
Green Globe and Green Key Global Launch Joint Marketing of Apple App
2011-11-07
Hotel Association of Canada
Green Globe Certification and Green Key Global jointly announce the inclusion of Green Key certified hotels & resorts in the Green Globe App for Apple mobile devices
How to Brand Yourself
2009-10-05
www.themarketingchefs.com
At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-posit...
The Marketing Hierarchy of Trust
2012-10-03
Randall Craig, Social Media and Networking Expert
How many people or organizations have marketing strategies that boil down to self-serving claims of greatness? How effective are these LinkedIn profiles, ads, websites, TV commercials, or billboards? ...
New Calgary Marketing Events Calendar
2012-04-28
Tenato Strategy Inc.
New Calgary Marketing Events Calendar launched - an industry consolidation of PR, marketing, social-media, communications and online marketing events in Calgary, Alberta, Canada. Includes select natio...
Publicity 101 for Colleges
2009-05-02
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
"Selling The Invisible - A Field Guide To Modern Marketing" Book Review
2009-10-05
www.themarketingchefs.com
This week's review is a book "Selling The Invisible - A Field Guide to Modern Marketing" by Harry Beckwith. Now the title sounds a little dour, but I have to say that this is a very quick read and ver...
Sources welcomes Adam Strimaitis, Author of The Millionaire Moron
2008-12-13
Adam Strimaitis, Author of The Millionaire Moron
Sources welcomes a new member: Adam Strimaitis, Author of The Millionaire Moron. Adam Strimaitis is an author, professional speaker and corporate trainer.
Sources welcomes BlueRush
2009-04-24
BlueRush
BlueRush is a full service digital marketing company focused on developing highly engaging and interactive solutions using Web 2.0 technologies, award-winning rich media animation and video production...
Sources welcomes Diane Craig
2009-01-29
Diane Craig, President, Corporate Class Inc.
Diane Craig is a leading expert in all matters of image and etiquette. She provides carefully designed programs to help individuals progress through their own organizations by improving their interper...
Sources welcomes Richard Martin
2010-05-03
Richard Martin
Sources welcomes a new member: Richard Martin. Richard Martin is President and Founder of Alcera Consulting Inc. He helps individuals and organizations to thrive and leverage opportunities in the face...
Sources welcomes Solutions in Mind
2009-05-16
Solutions in Mind
Solutions in Mind is a uniquely qualified world-leading authority on communication, utilizing innovative communication tools to coach organizations and individuals to understand how the mind works.
Sources welcomes Steven Goldhar, President and Founder of Sundance Media Inc.
2009-08-04
Steven Goldhar, President and Founder of Sundance Media Inc.
Sources welcomes a new member, Steven Goldhar, President and Founder of Sundance Media Inc.
Sources welcomes the Canadian Centre for Skills Development & Travel College Canada
2008-12-16
Canadian Centre for Skills Development & Travel College Canada
Louise Blazik is a Travel & Tourism Expert often interviewed by the media on TV and radio; world traveller; author; consultant and Training and Development Specialist.
Sources welcomes Wendy Moore-MacQueen
2009-05-25
Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engi
Sources welcomes a new member: Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engineering.
Talk of the Town: Strategic Buzz Marketing Techniques
2011-06-22
Randall Craig, Social Media and Networking Expert
When we hear the buzz of current topics and conversations, we do not think of it as marketing, we consider the topic noteworthy and continue the conversation. We never know how much professional help ...
The Integration of 'Social'
2012-12-19
Randall Craig, Social Media and Networking Expert
Have you ever considered how the fullness of time completely changes our views? How has Social Media impacted business, and is it lasting change?
Upstart Succeeds in Same Marketing Arena as Pepsi, JPMorgan Chase, Amex-NBC
2010-04-07
Snack Alliance Inc.
riceworks Competes with Marketing Heavyweights In Developing Charity Contest Using Crowdsourcing and Social Media Marketing Tactics
What Guerrillas Know About USPs
2009-10-05
www.themarketingchefs.com
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clea...

Sources Select Resources

Account-based marketing
Sources Select Resources Encyclopedia
Article
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or custom...
Advice and Tips for Nonprofits Creating a Marketing Team
Nonprofit Marketing Guide.com
Article
Nonprofit Marketing Guide.com
This is an instructional guide for non-profits to create marketing teams and developing them into the intermediate stages.
Article Marketing
Sources Select Resources Encyclopedia
Article
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the mark...
Cluster Analysis (in Marketing)
Sources Select Resources Encyclopedia
Article
A class of statistical techniques that can be applied to data that exhibit 'natural' groupings. Cluster analysis sorts through the raw data and groups them into clusters.
Creating a customized Marketing Toolkit
Sommers, Susan
Article
2009
Sources HotLink
A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
Direct Marketing
Sources Select Resources Encyclopedia
Article
A form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertis...
Drip Marketing
Sources Select Resources Encyclopedia
Article
Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time.
Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
Sources
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Frequently Asked Questions about Sources
Article
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Get a Digital Life
An Internet Reality Check
Carroll, Jim; Broadhead, Rick
Article
2001
Stoddart
Getting Ink for Your New Product
Slaunwhite, Steve
Article
2004
Sources
Get media coverage of your product.
Getting your story into the media
Article
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Guerrilla Tactics for Maximizing the Results of Your Media Campaign
Freeman, Cameron
Article
2001
Sources
Strategy and tactics for successful media campaigns.
Helping you reach the media
How Sources can help you get more and better media coverage
Article
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
HotLink Resource Shelf: Going for Gold!
Cowan, Kirsten
Article
2000
Sources
Review of Going for Gold, a book on marketing strategies for speakers.
HotLink Resource Shelf: The Art of Cause Marketing
Fenske, Lynn
Article
2002
Review of a book on how to use advertising to change personal behaviour and public policy.
How Media Relations Helps the Marketing Plan
LaVigne, Mark
Article
2002
Sources
Using media relations to support your marketing strategy.
Influencer Marketing
Sources Select Resources Encyclopedia
Article
A form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
Internet Marketing
Sources Select Resources Encyclopedia
Article
The marketing of products or services over the Internet.
The Low Cost of Marketing
Robicheau, Colette
Article
2010
Sources HotLink
Marketing is not about selling, it's about getting your message out there.
Making your marketing brochure a keeper
Sommers, Susan
Article
2009
Sources HotLink
A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they...
Market segmentation
Sources Select Resources Encyclopedia
Article
Marketing Effectiveness
Sources Select Resources Encyclopedia
Article
Marketing Ethics
Sources Select Resources Encyclopedia
Article
The area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.
Marketing management
Sources Select Resources Encyclopedia
Article
Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
Marketing/PR - the new face of marketing
Sommers, Susan
Article
2009
Sources HotLink
Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail new...
Marketing Strategy
Sources Select Resources Encyclopedia
Article
Marketing Topic Index in Sources Directory of Experts
Spokespersons, Experts, and Resources
Website
Sources
A subject guide to experts and spokespersons on topics related to marketing in the Sources directory for the media.
Media Relations as a Marketing Tool
Friesen, Carl
Article
The first step to getting media attention is to make sure that reporters know about you.
Mobile marketing
Sources Select Resources Encyclopedia
Article
Our business is helping you to promote your business
Business promotion
Article
2009
Sources
Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of ...
Permission Marketing
Sources Select Resources Encyclopedia
Article
Powerful publicity and marketing tools for publishers and authors
Article
2009
Sources
Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers...
Professional Speakers: Create Brilliant Marketing Material
Fillmore, Cathleen
Article
2010
Sources HotLink
Speakers really find it difficult to talk about themselves in glowing terms but that's exactly what you need to do. Put your words on paper in a way that really reflects your brilliance.
Professional Speakers: To Market, To Market!
Fillmore, Cathleen
Article
2010
Sources HotLink
Your positioning defines your market. Once you've decided on exactly what you stand for, you are now clear about who wants to hear you speak.
Profit motives behind sexualization of 'tween girls
Article
2008
The sexualization of 'tween girls - those between the ages of 8 and 12 -- in pop culture and advertising is a growing problem fueled by marketers' efforts to create cradle-to-grave consumers.
Promotion (Marketing)
Sources Select Resources Encyclopedia
Article
Publicity 101 for Colleges
Sources News Release
Article
2009
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Quantitative Marketing Research
Sources Select Resources Encyclopedia
Article
The application of quantitative research techniques to the field of marketing.
Relationship Marketing
Sources Select Resources Encyclopedia
Article
Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promot...
Review: Secrets of Power Marketing
Cowan, Kirsten
Article
1999
Sources
A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.
Review: World Wide Web Marketing
Article
1999
Sources
A book for those whose jobs involve creating and maintaining corporate Web sites.
Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...
Behnam, Ali
Article
2014
This is a short guide (6 aspects) to digital marketing. The article puts heavy emphasis on the use of digital analytic tools and big data management.
Sources gives you powerful tools to help you stand out from the crowd
Article
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
The Sources HotLink
Website
1996
Sources
A website and newsletter dealing with media relations strategies.
A Step-by-Step Guide to Being a Successful Consultant
Coburn, Jean
Article
1998
Sources
A practical guide to becoming a successful consultant.
Successful Event Marketing Strategies
Steinbrecher, Sabine
Article
1997
Sources
Tips for marketing your events.
Unique selling proposition
Sources Select Resources Encyclopedia
Unclassified
The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.
What Guerrillas Know About USPs
Ryan, Tricia
Article
The Sources HotLink
A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
Words That Work
Charvet, Shelle Rose
Article
2010
Sources HotLink
Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.
You selling to me?
Krol, Ariane; Nantel, Jacques
Article
2013
Le Monde diplomatique
Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media.

Sources Bookshelf

The Anatomy of Buzz
How to Create Word of Mouth Marketing
Rosen, Emanuel
Unclassified
2000
Rosen describes the phenomenon of word-of-mouth communication and explains how it plays an integral part in marketing goods and services to the consuming public.
The Art of Cause Marketing
How to use advertising to change personal behavior and public policy
Earl, Richard
Book
2000
How to craft a powerful public service campaign
Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Guerrilla P.R. Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Levine, Michael
Book
2003
Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
Guerrilla P.R.
How You Can Wage an Effective Publicity Campaign...Without Going Broke
Levine, Michael
Book
1993
How To Make A Whole Lot More Than $1,000,000 Writing, Commissioning, Publishing and Selling "How To: Information
Lant, Dr. Jeffrey
Book
1990
Lant makes the point that if you know something or have something to say, them you ought to be doing everything you possibly can to get that out to as many people as possible. This book is full of adv...
Hungry to Succeed?
Ryan, Tricia; Fodchuk, Mark
Book
Internet Marketing Intelligence
Research Tools, Techniques, and Resources
Forrest, Edward
Book
2003
How to use the Internet for market research.
Marketing Nonprofit Programs and Services
Proven and Practical Strategies to Get More Customers, Members and Donors
Herron, Douglas B.
Book
1996
Suggests a 15 point marketing strategy, concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enroll...
Money Making Marketing
Finding the People Who Need What You're Selling and Making Sure They Buy It
Lant, Dr. Jeffrey
Book
1991
Practical advice on marketing.
Muddled, meager and messy
Marketing performance repair manual for small business
Moore-MacQueen, Wendy
Book
Muddled, meager and messy # Marketing performance repair manual for small business, written by Wendy Moore-MacQueen, delivers the highlights of effective, economical marketing designed specifically fo...
The Online Copywriter's Handbook
Bly, Robert W.
Book
2002
Bly concentrates on the Internet and provides everything that's needed to write great copy for online applications.
Powerful publicity and marketing tools for publishers and authors
Article
2009
Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers...
The Six Figure Speaker
Formula for a Six-Figure Income as a Professional Speaker
Fillmore, Cathleen
Book
2008
A guide for professional speakers with strategies for success.
Unabashed Self-Promoter's Guide
What Every Man, Woman, Child and Organization in America Needs to Know About Getting Ahead by Exploiting the Media
Lant, Dr. Jeffrey
Book
1983
Words that Change Minds
Mastering the Language of Influence
Charvet, Shelle Rose
Book
A new way of thinking about individuals and groups, to help you influence and persuade groups and individuals.

Media

Adbusters Magazine
Features articles dealing with the erosion of the physical and cultural environment precipitated by commercial and corporate interests.
Canadian Jeweller
Informs readers of news, new products, trends and events in the jewellery industry throughout Canada, as well as international developments that affect Canada.
Canadian Packaging
Includes information on new packaging techniques and the latest available equipment and materials for Canada's manufacturers.
Canadian Pharmaceutical Marketing
Articles of interest for pharma marketing executives.
Chronicle of Healthcare Marketing
News and information on the world of healthcare business.
Direct Marketing
Canada's publication for advertisers using direct response marketing.
Ethnic Food Merchandiser
Marketing, ideas and strategies.
Huronia Business Times
Business news for central Ontario.
Marketing Magazine
News, issues and developments for consumer and business marketers and their suppliers, including ad agencies, the media and auxiliary companies from graphics to event marketing.
Pool & Spa Marketing
Swimming pools, spas and saunas.
Profit: Your Guide to Business Success
For Canadian entrepreneurs of small and medium-sized businesses.
Your Convenience Manager
For wholesalers, convenience store owners and their staff. Dedicated to building profits through products, promotions and information.

Government Ministries & Agencies

National Capital Commission
The steward of federal lands and buildings in the National Capital Region.
Newfoundland & Labrador Ministry of Tourism, Culture and Recreation
This Department of the Government of Newfoundland and Labrador is responsible for the planning, analysis, research, development, and promotion activity related to all aspects of the province's tourism...


Sources is an online portal and directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
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