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Go Casual for the Cause on Dress Down Day

September 8, 2009

Sarnia, Ontario, September 8, 2009—October is Breast Cancer Awareness Month and to honour this special time and raise funds for breast cancer research, the Breast Cancer Society of Canada (BCSC) is hosting the 12th Annual Dress Down Day on Friday, October 2. (Can also be held on any day most convenient for participants.)

The BCSC is asking businesses, schools, organizations and clubs across Canada to participate in this event by requesting that their employees, clientele, teachers, students and members dress down for the day and each donate $5 to the BCSC.

By joining thousands of other organizations in this national event, Canadians will help fund life-saving breast cancer research, and play vital roles in raising awareness and hope that through research breast cancer will one day cease to exist.

"The BCSC funds a number of breast cancer research initiatives, from British Columbia to Ontario to Newfoundland," says the BCSC Executive Director Marsha Davidson. "The research helps to improve detection, treatment, improving quality of life, translational research, prevention, laboratory research and health services."

Here are some exciting ways to participate in Dress Down Day, for a suggested individual donation of $5: hold a potluck lunch, wear pink, dress in jeans, host a BBQ, wear a pink ribbon, challenge coworkers, have a bake sale, hold competitions, and compete against other organizations. To double the effectiveness of the event, participants may request that employers match all funds raised by participants.

Upon registering, event coordinators will receive a free breast cancer fighter kit containing a poster, remittance envelope, pledge/information sheet and pink ribbon stickers to help promote the event and support breast cancer research.

"Thank you in advance," says Davidson. "From the millions of Canadians who are affected by this deadly disease."

To register for Dress Down Day visit or call 1-800-567-8767.

For more information contact:
Marsha Davidson
Executive Director
The Breast Cancer Society of Canada
Phone: 1-519-336-0746

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