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Contacts/Media: Experts and Sources
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Sources Experts & Spokespersons

Sources
Sources specializes in collecting, indexing and disseminating information to help journalists, editors and researchers quickly reach articulate experts and spokespersons who can provide background information and comment on a wide...

Sources Select Resources

Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
Sources
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Frequently Asked Questions about Sources
Article
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Getting your story into the media
Article
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Helping you reach the media
How Sources can help you get more and better media coverage
Article
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Embarassing when your messages unravel
The Emperor's New Speak
Bennett, Steve
Article
2001
Sources
Analyze your messages to make sure their will hold up to critical scrutiny.
How many spokespersons?
Rothstein, Al
Article
1998
Sources
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reli...
How to get the most out of your Sources Listing
Article
1998
Sources
You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media direct...
Learning how to live with editors
Czarnecki, Al
Article
1998
Sources
Pay attention to editorial fit, readership relevance, and good writing.
Media Relations as a Marketing Tool
Friesen, Carl
Article
The first step to getting media attention is to make sure that reporters know about you.
Media Relations - Behaviours Unbecoming
Graham, Barbara Florio
Article
2003
Sources
What NOT to do when dealing with the media.
Meeting the Media Face-to-Face
Bonner, Allan
Article
2004
Sources
What to do when a reporter calls or when meeting the media face to face.
Oh, the Mistakes Spokespeople Make: Ten Sure-Fire Ways to Blow an Interview
Bennett, Steve
Article
2000
Sources
Mistakes to avoid when being interviewed by the media.
Publicity and Media Resources
Website
Connexions Information Sharing Services
Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
Publicity Plus
Website
How to maximize your media impact using Sources.
Sources gives you powerful tools to help you stand out from the crowd
Article
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
The Sources HotLink
Website
1996
Sources
A website and newsletter dealing with media relations strategies.
Sources media training
Article
Sources
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et...
Sources Select Links and Resources
Website
Sources
Links to Internet sites and other electronic and print resources for journalists and researchers.
Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
Article
2005
Sources
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...
Tips for Making the Call
LaVigne, Mark
Article
2004
Sources
Tips for making follow-up calls to the media.
Top Ten Questions to Ask When a Reporter Calls You
Bonner, Allan
Article
2006
Sources
When you're respoding to a reporter's call, take time to think and ask yourself these questions.
The View from the Press Room
Ritchie, Kevin
Article
2001
Sources
How charities can sell their stories to the media.
When Bad Things Happen to Good Spokespeople: Handling Tough Interviews
Bennett, Steve
Article
2000
Sources
How to handle problems that arise in a media interview.
When to Contact the Media
Graham, Barbara Florio
Article
2004
Sources
Advice on when to contact the media.
Why I Am Listed in Sources
Douglas, Ann
Article
2001
Sources
Over the years, I have turned to Sources time and time again to track down experts to interview for whatever newspaper or magazine article I happened to be researching at the time. So when the time ca...

Sources Bookshelf

Building Media Relationships
How to Establish, Maintain, and Develop Long-Term Relationships
Sommers, Susan
Book
2009
Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
How to Interview
The Art of the Media Interview
McLaughlin, Paul
Book
1986
A guide to good interviewing.
Sources.com
Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
Article
2005
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...


Sources is an online portal and directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
© Sources 1977-2016. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher. The content may not be resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.