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News Releases: Experts and Sources
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Sources Experts & Spokespersons

Media Names & Numbers
Published by Sources, Media Names & Numbers is a comprehensive Canadian media directory including television and radio networks, stations, digital and specialty broadcasters, programs, cable TV; daily, weekly, and community...
Sources
Sources specializes in collecting, indexing and disseminating information to help journalists, editors and researchers quickly reach articulate experts and spokespersons who can provide background information and comment on a wide...
The Sources Calendar
The Sources Calendar contains event listings of interest to journalists and the media. Organizations with a current Sources membership may post releases at no cost. To submit items use the online form at http://gateway...
Sources News Releases
Sources specializes in getting the news media to call you when they need an expert or spokesperson to interview. Sources can also help you reach the media with your message when your organization or company has news releases to se...

News Releases

Are you paying too much to send out your news releases?
2009-05-25
Sources
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
How to promote your expertise with news releases, articles, and FAQs
2010-02-17
Sources
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an ...
News Release Distribution
Sources
Sources media release distribution service.
Publicity 101 for Colleges
2009-05-02
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources News Release Archive 2008
Sources
News releases from 2008.
Sources News Release Archive 2009
Sources
News releases from 2009.

Sources Select Resources

Are you paying too much to send out your news releases?
Sources News Release
Article
2009
Sources
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the peop...
Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
Sources
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Frequently Asked Questions about Sources
Article
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Getting Ink for Your New Product
Slaunwhite, Steve
Article
2004
Sources
Get media coverage of your product.
Getting your story into the media
Article
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Grassroots media relations
Diemer, Ulli
Article
2010
Connexions Information Sharing Services
A media relations guide for organizers and activists.
Helping you reach the media
How Sources can help you get more and better media coverage
Article
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
HotLink Resource Shelf #26
Article
2003
Sources
Reviews of public relations books.
How Sources magnifies your Internet visibility
Article
2006
Sources
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
How to get the most out of your Sources Listing
Article
1998
Sources
You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media direct...
How to promote your expertise with news releases, articles, and FAQs
Sources News Release
Article
2010
Sources
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an ...
News releases that work -- and those that don't
Article
1999
Sources
Media relations know-how: effective media releases.
The Princess and the Press
How to write a news release that will make you the belle of the ball
Cowan, Kirsten
Article
2001
Sources
Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
Publicity 101 for Colleges
Sources News Release
Article
2009
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
6 Tips for Writing a Successful VNR
Slaunwhite, Steve
Article
2003
Sources
A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
Sources Archived News Releases 1977 - 2008
Article
1977
Sources
News releases from 2008 and before.
Sources Calendar
Website
2009
Sources
Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetin...
Sources gives you powerful tools to help you stand out from the crowd
Article
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
The Sources HotLink
Website
1996
Sources
A website and newsletter dealing with media relations strategies.
Sources Select News
Website
Sources
RSS news feed featuring news releases, announcements, expert comment, views, and opinion from members of Sources, the resource for journalists, writers, editors, researchers, producers, and other medi...
Successful news releases: 7 must-know tips
Zwicker, Barrie
Article
1997
Sources
Make it short, make it make, make sure it's important.
Video News Releases
Carney, William Wray
Article
2003
Sources
Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a...

Sources Bookshelf

Building Media Relationships
How to Establish, Maintain, and Develop Long-Term Relationships
Sommers, Susan
Book
2009
Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
The Canadian Guide to Managing the Media
Revised Edition
Shiller, Ed
Book
Every aspect of media relations is covered including crisis management, handling an interview, planting a story and mastering the tools of the trade (media kits, releases, videos, conferences).
Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Grassroots media relations
Diemer, Ulli
Article
2010
A media relations guide for organizers and activists.
Media Names & Numbers
Your Connection to the Media
Serial Publication (Periodical)
2000
A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic jour...
Sources.com
Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...


Sources is an online portal and directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
© Sources 1977-2016. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher. The content may not be resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.