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Self-centered Social Media: A Reminder for Organizational Alignment

July 6, 2011

Toronto, July 6, 2011 - For most people, a certain percentage of daily time is allotted to “doing” social media. This may mean checking your Facebook Wall to see what your friends are doing, or maybe joining a conversation in a LinkedIn group. Perhaps you are clicking on links from people in your Twitter stream. Odds are the activity is based on your own interests.

“Nowhere do we see activities such as stalking your favorite accountant’s LinkedIn profile or Liking your vet’s Facebook page,” states Randall Craig, social media and web strategist and author of the Online PR and Social Media series. “ We do not see millions of people ‘engaging’ with corporate videos either.” Individuals are selfish in their social media activities. Organizations who forget this basic truth are spending their time in wasted efforts. Think about which corporate social media sites you regularly spend time on – you probably do not.

Adds Craig: “If an organization is focused on themselves instead of their clients or prospects, there will be no engagement. Think twice before investing in your organizations social media efforts unless you are fully in tune with the target audiences interests and aspirations.”
After all, engagement is what develops real connections, and those are the connections with value.

Since 1994, Randall Craig has advised on web and social media strategy. He is the author of six books including the Online PR and Social Media series. You can visit Randall's blog at For more on this subject by Randall Craig visit


For more information contact:

Randall Craig
416.256.7773 x101 /

Carolyn Bergshoeff
416.256.7773 x 103 /

For more information contact:
Randall Craig
Pinetree Advisors
Phone: 416-256-7773 x101

Click here to view our Sources Listing:

Randall Craig, Social Media and Networking Expert


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