Self-centered Social Media: A Reminder for Organizational Alignment
July 6, 2011
Toronto, July 6, 2011 - For most people, a certain percentage of daily time is allotted to doing social media. This may mean checking your Facebook Wall to see what your friends are doing, or maybe joining a conversation in a LinkedIn group. Perhaps you are clicking on links from people in your Twitter stream. Odds are the activity is based on your own interests.
Nowhere do we see activities such as stalking your favorite accountants LinkedIn profile or Liking your vets Facebook page, states Randall Craig, social media and web strategist and author of the Online PR and Social Media series. We do not see millions of people engaging with corporate videos either. Individuals are selfish in their social media activities. Organizations who forget this basic truth are spending their time in wasted efforts. Think about which corporate social media sites you regularly spend time on you probably do not.
Adds Craig: If an organization is focused on themselves instead of their clients or prospects, there will be no engagement. Think twice before investing in your organizations social media efforts unless you are fully in tune with the target audiences interests and aspirations.
After all, engagement is what develops real connections, and those are the connections with value.
Since 1994, Randall Craig has advised on web and social media strategy. He is the author of six books including the Online PR and Social Media series. You can visit Randall's blog at www.randallcraig.com. For more on this subject by Randall Craig visit http://www.randallcraig.com/the-sharpest-point/
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416.256.7773 x101 / Randall@ptadvisors.com
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