Sources Experts & Spokespersons
Randall Craig, Social Media and Networking ExpertRandall is an expert on Social Media Strategy, Social Media Risks, and Networking, and has helped over 100 major organizations since 1994.
Author of six books, including Social Media for Business and the Onl...
Omar Ha-RedeyeOmar Ha-Redeye is a lawyer practising in Toronto, and is frequently interviewed by the media on subjects relating to health, security, law, politics, social media, disasters, minority rights and multiculturalism.
His...
Alan K'necht, SEO, Internet Trends, Social Media & Innovations ExpertAward winning author, keynote and public speaker Alan K'necht is focused on helping companies develop effective Internet strategies incorporating "Using the Internet for Profit" through search marketing (search engine op...
OrangeWebsiteOrangeWebsite is an Icelandic web hosting service provider. Most of our clients are foreign journalists, bloggers, leakers and publishers. With our modern freedom of speech legislation, low online censorship and high lev...
Simon Fraser UniversityCrime, demographic trends, health, economics, environment, carbon taxes, fisheries, earth sciences, energy, Asia-Pacific business -- just a few of the topics that faculty members at Canada's top comprehensive university ...
Tenato Strategy Inc.Tenato specializes in business growth strategies that exploit dramatic advancements in online research as it relates to competitors, customers and industry structures. We also support these strategies through integrating...
New Releases
Attraction and Conversion: Ten Critical Factors2012-07-18
Randall Craig, Social Media and Networking Expert
Have you built a social profile, only to find that you have very few friends? Maybe you have built a website, but have found that no one is calling? Or no one is buying? These top tips will help build...
Authorities turn their sights on microblogging2010-07-19
Reporters without Borders
Reporters Without Borders is concerned about a new crackdown in China on social-networking tools, especially microblogging services.
Avoiding the Cut: Social Media ROI in Perspective 2011-07-26
Randall Craig, Social Media and Networking Expert
In response to a tight economy, most organizations face a financial call-to-action: reduce the expenses, tighten your belts, and cut-cut-cut. Financial management will explain that revenues no longer ...
Backwards Thinking: Does Your Social Media Strategy Fit?2011-07-27
Randall Craig, Social Media and Networking Expert
Most people find reading through an endless list of functions is both irrelevant, and incredibly dull. In other words, it’s a colossal waste of time. The opposite seems to be true when it comes to soc...
The Before, During, and After of a Social Media Customer Service Strategy2012-05-02
Randall Craig, Social Media and Networking Expert
Using social media as a customer service tool is not a revelation these days. We have all seen customer service representatives from big name brands on Twitter. But these one-off initiatives rarely pr...
Crowdsourcing 1012012-08-01
Randall Craig, Social Media and Networking Expert
For the first time, the social web has allowed the opportunity for the unknown public to comment on others' ideas. The question now, though, is how to most effectively do this in the present climate. ...
Eight ways to Improve your LinkedIn Engagement2012-04-25
Randall Craig, Social Media and Networking Expert
Spending time on social media sites is a powerful way to stay connected to changes, trends, and updates. However, time spent on these social media sites quickly adds up. Even ten minutes per site each...
Entitled to Everyone’s Opinion: Social media ‘Comments’2011-08-24
Randall Craig, Social Media and Networking Expert
Variety is the spice of life. Varieties of food, clothes, books, jobs, etc. are what allow us to express ourselves. We voice our opinions. We gain understanding from hearing others’ opinions. However,...
Facebook: Billions Served2012-10-23
Randall Craig, Social Media and Web Strategist
Facebook announced that it now has one billion users. An astounding number. On the other hand, you or your organization may have but 1000 or 10,000. This singular measure of success is of little value...
Fear of the Facebook "Fan"2011-05-04
Randall Craig, Social Media and Networking Expert
How do you use your Facebook Fan page and what does that say about your organization? Most organizations are gutless and spineless, are you?
The First 20 Minutes: A Daily Social Media Diet2012-06-20
Randall Craig, Social Media and Networking Expert
Staying up to date with the world's activities could take all day if we let it. The first 20 minutes of your day can offer you a successful path to productivity. How do you spend the first 20 minutes?
4 Ways to Measure your Social Media Success2012-04-18
Randall Craig, Social Media and Networking Expert
How do you navigate the plethora of measurement options in Social Media? Randall Craig, Social Media and Web Strategist offers four effective ways of planning your campaign management.
How to Avoid the Dreaded 'UnLike'2012-02-22
Randall Craig, Social Media and Networking Expert
It's imperative that organizations reach these 'overconnected' fans with useful engagement because we all know that gaining a 'like' doesn't necessarily translate to gaining a fan.
How to Engage Followers in Social Media without Selling2011-12-14
Randall Craig, Social Media and Networking Expert
What's wrong with selling through social media? Absolutely nothing, but most followers do not want to be continuously sold to. How do you offer more engagement without the sales pitch? There are many ...
Juggling Social Media: Which ball can you drop?2011-10-05
Randall Craig, Social Media and Networking Expert
At what point did social media take over? Likely, when companies embarked on social media the extent of the commitment was yet unknown. It seems that each year or lately each month, more and more soci...
LinkedIn Endorsements: Reputation Transparency?2012-11-29
Randall Craig, Social Media and Networking Expert
Are you tired of learning new 'features' whenever one gets added to your favorite Social Media site? Or are you excited about the possibility that the new feature may unlock for you? The LinkedIn End...
Living in a Social Bubble2012-07-04
Randall Craig, Social Media and Networking Expert
How much of the ambient social information you come in to contact with has been implicitly filtered? The act of only consuming "agreeable" content, consciously or not, reinforces your personal world-v...
Marketing Internships - Toronto2009-06-09
Sources
Sources offers a four- to six-month unpaid marketing internships in Toronto. Tasks may include web-based marketing, social networking, identifying and contacting prospective clients, web page design, ...
9 Things to Track in Social Media2012-09-26
Randall Craig, Social Media and Networking Expert
Is Social Media actually paying off? Is it worth the effort? To answer this question, you would need to have numbers to back up your claims. Do you?
Refocused American Chamber of Commerce Taking its Social Cues from New Digital Agency2012-07-03
American Chamber of Commerce in Canada (AmCham Canada - Ontario Region)
AmCham Canada Partners With Digital Agency SocialCues
Self-centered Social Media: A Reminder for Organizational Alignment2011-07-06
Randall Craig, Social Media and Networking Expert
A certain percentage of daily time is allotted to “doing” social media. This may mean checking your Facebook Wall to see what your friends are doing, or maybe joining a conversation in a LinkedIn grou...
Seven Steps to Secure Successful Employment Using Social Media2012-03-21
Randall Craig, Social Media and Networking Expert
How can you use Social Media to find your next role? With so much activity online, where will your efforts have the most impact? Here are seven quick points to test yourself: how many of these steps h...
Shifting your 'Social' Focus2012-01-25
Randall Craig, Social Media and Networking Expert
Social media has taken over the world in many respects. But with all this attention in our online communities are we neglecting other opportunities?
Signalling Your Social Media Intentions2012-01-12
Randall Craig, Social Media and Networking Expert
The language of vehicles is something we all assume is universal. It is designed to share the driver's intent with other vehicles on the road: signaling, honking, and flashing are all parts of this l...
Social Media Best Bets: Stacking the deck against organizational risk2011-11-02
Randall Craig, Social Media and Networking Expert
With such a broad range of threats to protect against, how might one embed a social media security mindset within an organization?
Social Media Check Box2012-11-14
Randall Craig, Social Media and Networking Expert
'We have that covered' is a very satisfying thing to say when you are asked what your organization is doing in the area of social media. Does your organization say this?
Social Media Cleansing: A Closer Look at our Profiles2011-06-29
Randall Craig, Social Media and Networking Expert
Everybody knows Facebook, LinkedIn, Twitter, and YouTube. Users talk about connecting with family, networking with colleagues, and meeting new contacts. Social media sites allow this to happen, and mu...
Social Media Damage Control: Preventing the Viral Crisis2011-05-25
Randall Craig, Social Media and Networking Expert
Social media is a fabulous tool to broadcast the positive, but when others start repeating, re-tweeting, and adding to a negative message, the problem can become a crisis. This crisis can quickly spir...
Social Media Innovation: Promotion vs. Prevention2011-07-13
Randall Craig, Social Media and Networking Expert
Every town has them: outdated laws. With little or no relevance in today’s society, we see such rules as silly and ineffective. Laws such as: ‘no throwing abandoned hoop skirts onto the street’, or ‘N...
Social Media Migration: The risk of changing venues2011-06-09
Randall Craig, Social Media and Networking Expert
Migrating a social media group from one venue to another, whether it be from a Group to a Page or a completely new platform altogether, risks the possibility of member abandonment. Randall Craig offe...
Social Media Real Estate: The matter of location2011-06-01
Randall Craig, Social Media and Networking Expert
With so many Social Media sites out there, it may be challenging to know where or how you should you spend your time. It used to be simple, but social media is far more complicated today. How do you k...
Social Media Tactical Tips: Managing Customer Relationships and Experiences2011-11-09
Randall Craig, Social Media and Networking Expert
How does social media help improve sales? It depends how you use it. Randall Craig offer 4 simple tips to improve an organization's customer relationships and experiences using social media.
Social Media: The Question of Regulation and Moral Panic 2011-10-19
Randall Craig, Social Media and Networking Expert
In the wake of demonstrations and riots organized through social media channels, the notion of regulating these channels has become increasingly more persuasive in the hopes of either preventing riots...
Social Media Tug-o-War: Organizational Views that Confuse2011-06-15
Randall Craig, Social Media and Networking Expert
Many organizations look at social media one of two ways: We need to block social media because it destroys productivity, or we need to spend significantly on social media because we need to “join the ...
Social Media: Does the (whole) Company Good2011-05-19
Randall Craig, Social Media and Networking Expert
It is unfortunate that the marketer, advertiser, and PR personnel of the world are typically the "owners" of social media within an organization. The development of relationships is critically import...
Sources welcomes BlueRush2009-04-24
BlueRush
BlueRush is a full service digital marketing company focused on developing highly engaging and interactive solutions using Web 2.0 technologies, award-winning rich media animation and video production...
Sources welcomes Commuto Inc.2008-12-10
Commuto Inc.
Commuto is an online social bartering network where members trade in person with other members in their cities, schools, workplaces or any other communities they create.
Sources welcomes Omar Ha-Redeye2009-01-30
Omar Ha-Redeye
Sources welcomes a new member: Omar Ha-Redeye. Omar Ha-Redeye is frequently interviewed by the media on subjects relating to health, security, law, politics, social media, disasters, minority rights a...
Sources welcomes OrangeWebsite2011-03-16
OrangeWebsite
Sources welcomes a new member: OrangeWebsite. OrangeWebsite is an Icelandic web hosting service provider. Most of our clients are foreign journalists, bloggers, leakers and publishers.
The 10 Biggest Social Media Mistakes to Avoid in 20122011-12-21
Randall Craig, Social Media and Networking Expert
With 2011 coming to a close, we can start again in the new year with a clean slate - a brand new year with no mistakes. To help us avoid repeating the Social Media mishaps from 2011 are the top ten So...
The Cost of 'free' Social Media2011-05-11
Randall Craig, Social Media and Networking Expert
We all enjoy the free photo sharing, free newfound friends, free professional connections, and free social gaming that social media offers us. But there is a price to pay for everything and this 'free...
The Integration of 'Social'2012-12-19
Randall Craig, Social Media and Networking Expert
Have you ever considered how the fullness of time completely changes our views? How has Social Media impacted business, and is it lasting change?
The Irrelevancy of the Social Media 'Expert'2012-01-04
Randall Craig, Social Media and Networking Expert
Anyone who professes to have some expertise in Social Media may be offended to learn that their 'expertise' soon won't matter, and is fast becoming irrelevant. As a long-term career choice there is a ...
The Social Media Engagement Index2011-11-16
Randall Craig, Social Media and Networking Expert
Every organization – and individual – can find themselves somewhere on the three-tier Social Media Engagement Index. Identifying where you are may point out the good – and bad – habits, and may more ...
Three Top Tips for Improving Social Media ROI2011-08-10
Randall Craig, Social Media and Networking Expert
When looking at their corporate social media initiatives, many senior executives wonder why there isn’t a better return on their investment. Is there a special ingredient that can guarantee to improve...
Top 10 Tips on How to Get Found in a 'Social' World2011-11-23
Randall Craig, Social Media and Networking Expert
They say that seven points of contact are needed to make a sale. These touch points can be anything: a commercial, email, telephone call, brochure and so on. But how do you build these points of cont...
Top 3 Tips to Build a Social Media Reputation2011-10-26
Randall Craig, Social Media and Networking Expert
Responsiveness and reliability are the two most important determinants of service quality. While most of us understand this implicitly in the real world, our behavior in the world of social media is ...
Using Social Media to Grow Your Business: Speaker Series2009-09-02
Anne Day -- Company of Women
On November 11th at the Cambridge Hotel and Conference Centre, as a part of the Company of Women Rogers sponsored speaker series, â##Using Social Media to Grow Your Businessâ## is the last of three â#...
Wasting your time on social media: Four rules for social media ROI2011-04-27
Randall Craig, Social Media and Networking Expert
Using social media as a corporate tool can yield some excellent results, but too many businesses waste time doing activities that yield very little results. Randall Craig defines four guidelines that ...
What’s the blogging point? Seven reasons to blog… one reason to not2011-08-17
Randall Craig, Social Media and Networking Expert
Many individuals and organizations have jumped on the blog bandwagon. Most of them do not even know why. Deciding on a strategy helps clarify the reason for the blog itself and gives focus to the writ...
Who wouldn't "like" to get something in return?2011-12-08
Randall Craig, Social Media and Networking Expert
Everyone has heard of 'give to get' and most people use this phrase in their networking. Forwarding leads and prospects is just one way of doing this. This theory works in the world of social media a...
Will Facebook take over the world?2011-04-20
Randall Craig, Social Media and Networking Expert
Perceived as a time-waster and on-line haunt for teens and twenty-somethings, the reality is that it has grown well beyond the original confines of social networking. And when it busts out of its wall...
Sources Select Resources
Authorities turn their sights on microbloggingSources News Release
Article
2010
Reporters without Borders
Reporters Without Borders is concerned about a new crackdown in China on social-networking tools, especially microblogging services.
The Before, During, and After of a Social Media Customer Service StrategySources News Release
Article
2012
Randall Craig, Social Media and Networking Expert
Using social media as a customer service tool is not a revelation these days. We have all seen customer service representatives from big name brands on Twitter. But these one-off initiatives rarely pr...
Frequently Asked Questions about SourcesArticle
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Getting your story into the mediaArticle
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Have new social media made 'traditional' media obsolete?Article
2009
Sources HotLink
New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasin...
Helping you reach the mediaHow Sources can help you get more and better media coverage
Article
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Marketing Internships - TorontoSources News Release
Article
2009
Sources
Sources offers a four- to six-month unpaid marketing internships in Toronto. Tasks may include web-based marketing, social networking, identifying and contacting prospective clients, web page design, ...
Social MediaSources Select Resources Encyclopedia
Article
Sources gives you powerful tools to help you stand out from the crowdArticle
Sources
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
S0urces TwitterWebsite
2010
Sources
Sources.com, the place to find experts & sources. Reach the media with your message, send out news releases, publicize events, raise your profile, spotlight your expertise, get publicity. Follow @S0ur...
US military taps 'sock puppets'Fake personas on social websites to manipulate and influence opinion
Fielding, Nick; Cobain, Ian; Rushe, Dominic
Article
2011
The Guardian
A new $2.76 million dollar 'counter-terrorism' initiative to create a pro-America online presence using fake online personas is underway. These interventions will not be conducted in English or on Ame...
Using Social Media To Build Your BrandBucaro, Leanne
Article
2010
Sources HotLink
Social media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to creat...
Sources Bookshelf
Beyond the Echo ChamberReshaping Politics Through Networked Progressive Media
Clark, Jessica; Van Slyke, Tracy
Book
2010
According to the authors, a new breed of networked progressive media are informing and engaging millions. By harnessing a participatory media environment, they have succeeded in influencing political ...
The Last Original IdeaA Cynic's View of Internet Marketing
K'necht, Alan; Rockstein, Geri
Book
2010
Online PR and Social Media for Experts, Authors, Consultants, and SpeakersDevelop your reputation, get found, and attract a following
Craig, Randall M.
Book
2009
You Are Not a GadgetA Manifesto
Lanier, Jaron
Book
2010
The internet has spawned a hive mentality, where the crowd takes precedence over the individual.
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