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Top Twitter Tactics to Leverage your Job Search

October 12, 2011

Toronto, October 12th, 2011 – Searching for your next role? More and more social media is being used to post job vacancies, source candidates, and screen prospective recruits. These strategies are all well and good on the side of the corporation, but what about on the side of the applicant?

"It may be easier than you think," says Randall Craig, social media and web strategist and author of six books including the Online PR and Social Media series, "there are several effective job search strategies using social media."

Craig shares the top four Twitter job search strategies:

1) Network: Reach out to your "followers" on Twitter to let them know that you are currently looking for a new role. At the same time, strategically let your network know about relevant resources in your area of expertise, to demonstrate that you are plugged into the latest issues and trends. Remind them of your value by ensuring that there is value in each interaction.

2) Search: By following others – target companies, recruiters, etc. – you can be alerted to opportunities they are advertising, often before your competition. If you aren’t following your targets, use Twitter Search to find them first.

3) Research: Prior to a job interview, use Twitter search to learn about immediate issues and trends; search for the company name, the industry, and the interviewers’ names.

4) Prepare: Don’t get disqualified from a potential position just because a recruiter or hiring manager doesn’t like what they see about you in Twitter – or Facebook, LinkedIn, or YouTube. Your personal brand is everywhere, so make sure that everything – your posts, your Twitter background, your bio – reflect you as a consummate professional.

These strategies give you some perspective on how social media can change the "traditional" way something is done. So even if you do not Tweet, you can still glean some expertise from these tactics and apply them to other social media avenues.


Since 1994, Randall Craig has advised on web and social media strategy. He is the author of six books including the Online PR and Social Media series. More information about Randall Craig can be found at And to see more of Randall Craig on social media visit

For more information contact:

Randall Craig
416.256.7773 x101 /

Carolyn Bergshoeff
416.256.7773 x 103 /

For more information contact:
Randall Craig
Pinetree Advisors Inc.
Phone: 416-256-7773 x101

Click here to view our Sources Listing:

Randall Craig, Social Media and Networking Expert


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