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The 10 Biggest Social Media Mistakes to Avoid in 2012

December 21, 2011

Toronto, December 21st, 2011 ? With 2011 coming to a close, we can start again in the new year with a clean slate - a brand new year with no mistakes. So let us not repeat the mishaps from 2011. And in case we forget what wrong doings we did, Randall Craig, Social Media and Web Strategist and author of Online PR and Social Media, offers a summary of what not to repeat in 2012:

1. Not developing a clear strategy for Social Media: Online time can frankly be a time-suck. Have a plan, a schedule, a path ? something to keep you and your organization focused.

2. Not syndicating your content: Syndication makes it easy for consumers to gain regular access to your content.

3. Broadcasting your social media content: There's a difference between a lecture and a conversation. Stop lecturing and start engaging.

4. Not planting your social seeds: It is imperative to optimize your social media network.

5. Ignoring your blog or not starting one: Blogs are influential and help develop client relationships, not to mention it is a growing source for trusted information and news. Be part of the story.

6. Ignoring the Social Consumer: A connected customer follows a different sales path than the traditional customer and can inspire future sales of other connected customers. Ignoring them can spread the negative word just as fast.

7. Not looking beyond the 'Like': Discovering who your 'fans' are and engaging with them can lead to valuable consumer and competitive insights.

8. Not thinking mobile: Make sure that if you miss this boat it is on purpose ? think about options in mobile apps, compatibility, transactions, and games.

9. Not using video: Video adds dynamic variety, increases SEO, has the ability to be shared among networks ? what is stopping you?

10. Ignoring email as a method of marketing: The tactics have changed, but the tool is still powerful.


Since 1994, Randall Craig has advised on web and social media strategy. Craig is author of six books including the Online PR and Social Media series. Visit Randall's blog at

For information, contact:

Randall Craig
416.256.7773 x101 /

Carolyn Bergshoeff
416.256.7773 x 103 /

For more information contact:
Randall Craig
Pinetree Advisors Inc.
Phone: 416-256-7773 x101

Click here to view our Sources Listing:

Randall Craig, Social Media and Networking Expert


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