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Shifting your 'Social' Focus

January 25, 2012

Toronto, January 25, 2012 - Social media has taken over the world in many respects. Our brands are being managed and watched, communities are being influenced, and customer service is being delivered - all within the realm of social media. But with all this attention in our online communities are we neglecting other opportunities?

"Most of the world is connected in real-world relationships, " says Randall Craig, Social Media and Web strategist and author of the Online PR and Social Media series. "We often neglect that part of our network that isn't regularly online." By incorporating non-social media tactics and reaching out to those who are missing from your social network, you can increase your reach and build real-world connections. Remember those?

Adds Craig, "Organizations need to crack the relationship nut, and social media is but one vector that can help." Set your sights a little higher and make sure social media is only a part of the larger picture.


Since 1994, Randall Craig has been advising on web and social media strategy. He is the author of six books including the Online PR and Social Media series. For more information about Randall Craig visit

For more information contact:

Randall Craig
416.256.7773 x101 /

Carolyn Bergshoeff
416.256.7773 x 103 /

For more information contact:
Randall Craig
Pinetree Advisors Inc.
Phone: 416-256-7773

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Randall Craig, Social Media and Networking Expert


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