Richard Martin's Monday Morning Brilliant Manoeuvres -- 13 May 2013
May 13, 2013
Intelligence is everyones business.
Often, the best intelligence comes from troops in contact with the enemy. They can see whats happening and can provide ground truth to corroborate or validate the opinions and assessments made through the intelligence estimation process. The same applies in business. All companies, even small ones, have sales people, customer service agents, and field service reps out in the marketplace. They can see things and hear things that might be highly significant from a competitive standpoint. They need to know and understand the companys basic strategy, vision, mission and goals, as well as those of their own unit or division. Managers and supervisors must also brief them and debrief them on a regular basis to ensure that they are aware of the latest developments and goals, and so they can bring back critical competitive intelligence.
Managers and employees have to be on the lookout for opportunities and threats. They are the eyes and ears of the entire company, not just their own little part of it.
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