A crisis requires leadership, not just managing image and public relations

May 12, 2014

When a crisis strikes, you can’t just manage in the normal manner, you also have to exercise effective crisis leadership. Too often executives see their role during a crisis as managing the organization’s image and communicating with the public through the media. This is a necessary function, but it is only one small part of crisis leadership and management. Crisis leadership involves the following principles:

1. Take charge of the situation.
2. Recognize what is happening.
3. Confirm information before reacting.
4. Maintain situational awareness.
5. Lead from the front.
6. Implement contingency plans and procedures immediately while initiating deliberate decision-making about the next steps.
7. Continue planning ahead.
8. Act, assess, and adjust.
9. Care for yourself and for your subordinates.
10. Maintain morale and cohesion within your team or organization.

Richard Martin is a consultant, speaker, and executive coach. He brings his military and business leadership and management experience to bear for executives and organizations seeking to exploit change, maximize opportunity, and minimize risk.

© 2014 Richard Martin. Reproduction and quotes are permitted with proper attribution.

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