A format that works
One of the key factors making SOURCES the effective and much-used resource for journalists it is, is the fact that all listings are presented in a standard easy-to-use format.
The format, style, and SOURCES INTELLIGENT SEARCH indexing system have been developed and refined over a period of more than thirty years with the single goal of making it as easy as possible for journalists and researchers to find you when you have expertise or opinion in the area of the story, broadcast, research, article, news item or speech they're working on.
How your Sources listing works for you:
Your SOURCES listing includes a whole suite of media relations and publicity tools, including:
Your Logo: More than 80% of organizations listed in SOURCES raise their visibility online and in print edition by including a logo, or photo for individuals. The cost is $99 a year. The logo appears in colour online and in black-and-white in the print edition. Logos can be provided electronically, should have resolution of 300 dpi for maximum reproduction quality in the print edition and should not exceed 1 inch in height and 2.1 inches in width.
Your Name: Your company/organization name in normal type is included in your standard rate. For an additional $49, you can run your name in large (27.5-point) bold type in the print edition: ideal if your organization doesn't have a logo or if the name isn't prominent in your logo.
Your Address: The address of your main office. List additional addresses in the contacts section.
Your Descriptive Paragraph: Tell the media who you are and what you do. Fifty (50) words are included in your standard rate. Additional words are $5 each.
Your French-language Descriptive Paragraph: Tell the French-speaking media you encourage their calls. Add a 60-word French paragraph for $99. You also have the option of adding a descriptive paragraph in Spanish or in other languages in which you are able to handle enquiries. The Sources site receives visitors from more than 100 countries.
Your Contacts: Vital! Include the names and numbers of all personnel and offices in your company or organization who are able to field media calls in their area of expertise. Your basic listing entitles you to include 15 contacts; additional contacts are $25 each.
Your Communications Co-ordinates: In your contact information, list at least one after-hours or pager number to make it easy for journalists working in any of Canada's six time zones to reach you. Don't forget your fax and other helpful numbers, such as toll-free, cell, and pager, as well as your E-mail address(es) and your website.
Your website: Whether you have one website or several, make sure to include the URLs in your listing. For $25 a year, a direct link can be set up from your Sources listing to your own website: a simple but powerful search engine optimization tactic that will raise the ranking of your site.
Video and Audio: Include video or audio clips with your profile so broadcasters, hosts, producers and organizations who book speakers can see and hear you in action. Give them more reasons to call you and put you on their show or hire you to speak at their events! Sample videos from Sources members:
Sources Bookshelf: If you have written or published books, promote them in the Sources Bookshelf. Two titles are included free; additional titles cost only $10 per year. Sample book pages:
Sources Newsstand: If you publish a magazine, newsletter, newspaper or other peridical, promote it on the Sources Newstand. Two titles are included free; additional titles cost only $10 per year. Sample Newsstand pages:
Speaker and Author pages: If you are a speaker or author you can promote yourself on the
Speaker and Author pages at no extra charge.
News Releases: All of your news releases guide readers to your SOURCES media profile, and your profile includes a list of your news releases.
Sources Calendar: All the events you list in the Sources Calendar guide readers to your SOURCES media profile.
Sample Media Profiles: Here are some sample listings which may help you in setting up your own SOURCES profile:
The Subject Index: Helping journalists find you
Your subject index headings are the most important feature of your listing. Your choice of headings:
Tells journalists, editors and researchers you have expertise in the subject they are looking up, and;
Leads them directly to your company or organization.
More than 20,000 carefully chosen headings reflecting an extremely wide diversity of topics are available to you in the Sources Subject Index. A Subject Index Advisory Board reviews headings to make sure they reflect recent developments as well as current norms in the information sciences.
To help you find the subject headings most relevant to your areas of expertise and concern, we have developed lists of headings arranged by broad category (e.g. Law, Health, Science and Technology) and by somewhat more defined sub-category (e.g. Criminal Law, Dentistry, Computers). You can look at and download the lists of headings from this Web site.
If you need more than 40 subject headings to fully describe your organization, you may list yourself under additional headings at $5 per heading.
Remember, the number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
Sample Topic pages:
If you'd like to discuss your headings further, call SOURCES at (416) 964-7799.