Publicity 101 for Colleges
What′s the best way for a college to get continuing media attention?
By being found in SOURCES
, the Media′s Guide to Experts and Spokespersons
Where do the media find experts and sources?
— the portal for journalists, reporters, and editors.
directory (online and print) has been a staple of newsrooms and freelance journalists′ desks for decades. SOURCES
is the place journalists go to find the experts and spokespersons they need for their stories. At SOURCES.COM
they also get news releases
as they appear, the Sources Calendar
, top news stories from around the world, and SOURCES′ INTELLIGENT SEARCH
How can this help your college?
A college′s public reputation is its key asset in the competition for students, funding, and business and community partnerships.
Positive media coverage is the most effective and credible form of public relations there is. Unlike paid advertising and other forms of marketing, media coverage is earned and grows directly out of a college′s knowledge and expertise. It spotlights your successes and establishes your brand.
Media attention is also commonly the most cost-effective form of marketing, because a single news story or TV spot about you can reach tens of thousands or even hundreds of thousands of people. This includes governments, business and community leaders, parents, students and alumni.
When you are in SOURCES
, you ensure that the media will find you when they do stories about your areas of expertise.
* Your full media profile in SOURCES
, both online and in print.
* List yourself under 200 areas of expertise. Your college will appear on 200 different subject reference pages each indexed individually by Sources, Google, and other search tools.
* Your SOURCES
membership entitles you to post as many news releases as you wish – FREE
. They appear on SOURCES.COM
, go out to the media and on the Internet via RSS feeds
, and are indexed by all search engines.
* Use the Sources Calendar
to publicize your events FREE
. Each event you post includes a link to your SOURCES
profile and a link to your own website.
* Promote your campus publications on the Sources Newsstand
and in the Sources Bookshelf.
* Use video to showcase your college by adding video clips to your profile
* Plus: Reduced rates on media training
for your key spokespersons.
* A basic membership is $549 per year.
Click here for the online form: http://gateway.sources.com/Membership1.php
Or call us at 416-964-7799 or 1-800-299-7990 for more information.
Get SOURCES working for you.
For more information contact
Frequently Asked Questions
Getting your story into the media
How Sources magnifies your Internet visibility
Getting the most out of your Sources listing
Powerful Tools to Raise Your Profile