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Advertising: Experts and Sources
Sources Directory - Subject Index


News Releases

Food for Thought Symposium Attracts World Renowned Experts
2009-01-29
Association of Local Public Health Agencies
alPHa Promoting Child Health by Advocating A Ban on Commercial Advertising of Food and Beverages Targeted to Children. Positive Benefits of Physical Activity Highlighted at Launch of 2009 Great Waterf...

Sources Select Resources

Adblockers and Innovative Ad Companies are Working Together to Build a More Privacy-Friendly Web
Eckersley,Peter; Toner,Alan
Article
2015
EFF
Eckersley and Toner talk more about the coalition between tracker and ad-blocker companies that will respect a 'Do Not Track' policy.
Advertising
Sources Select Resources Encyclopedia
Article
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.
Advertising is a poison that demeans even love – and we're hooked on it
Monbiot, George
Article
2011
Guardian
We are subjected to ever more pervasive messages to consume, encouraging dissatisfaction. Yet this column depends on it.
Advertising Research
Sources Select Resources Encyclopedia
Article
Advertising Topic Index in Sources Directory of Experts
Spokespersons, Experts, and Resources
Website
Sources
A subject guide to experts and spokespersons on topics related to advertising in the Sources directory for the media.
Black Ops Advertising
Native Ads, Content Marketing, and the Covert World of the Digital Sell
Einstein, Mara
Book
2016
OR Books
Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising -- all under the guise of unbiased inform...
A Comparative Review of Flat Earth News and Newspeak
Cook, Jonathan
Article
2009
Medialens
A comparative review of two recent books about the media, one a mainstream view, the other using the propaganda model of media control.
Content Magazine - Number 29
March 1973
Serial Publication (Periodical)
Corporate Influence in the Media
Shah, Anup
Article
1999
Global Issues
Some nations can influence and control their media greatly. In addition, powerful corporations are becoming major influences on mainstream media. In some places major multinational corporations own me...
Frequently Asked Questions about Sources
Article
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Getting your story into the media
Article
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Google Disables All Ads on Antiwar.com (Updated)
Garris, Eric
Article
2015
Antiwar.com
Helping you reach the media
How Sources can help you get more and better media coverage
Article
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Sources gives you powerful tools to help you stand out from the crowd
Article
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
The 10 Dumbest, Most Offensive Political Ads in Recent Memory
Fell, Nicholas
Article
2011
AlterNet
Not a single election cycle goes by without some attempt to use fear of the "other" to win votes. Sadly, the results are sometimes successful.
Unique selling proposition
Sources Select Resources Encyclopedia
Unclassified
The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.
Why a Future Ride in a Self-Driving Car Could Be a Trip to Advertising Hell
Evarts, Eric C.
Article
2015
Alternet
There's nothing marketers love more than a captive audience. And people don't get any more captive than when they're sitting in a car. That's a powerful motivation for companies developing automated c...
Will Full Encryption Sideline Google's Targeted Ads?
Miners, Zach
Article
2014
PCWorld
Mining personal data to deliver targeted ads is the lifeblood of Google’s business—and of many other online firms. But what if that data dries up at the source?
Words That Work
Charvet, Shelle Rose
Article
2010
Sources HotLink
Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.

Sources Bookshelf

Advertising on the Internet
Zeff, Robbin; Aronson, Brad
Book
1999
Zeff and Aronson cover the issues, trends and technologies relating to the biggest revolution in advertising since television.
Between the Lines
How to Detect Bias and Propaganda in the News and Everyday Life
MacLean, Eleanor
Book
1981
An exploration of medthods of "dec-doing" our daily newspapers and radio/TV news. Examines our predominant sources of information (mass media) and indicates the existence of many alternative sources o...
Blogwars
The New Political Battleground
Perlmutter, David D.
Book
2008
Examines the degree to which blogs influence - or fail to influence - American political life. Points out that blogs are not that powerful by traditional political measures: while bloggers can offer ...
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
Ewen, Stuart
Book
1974
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century.
Communicating in Canada's Past
Essays in Media History
Allen, Gene; Robinson, Daniel J. (eds.)
Book
2009
Address sizable gaps in the literature on media history in Canada. Includes a substantial introduction to media history as a field of study and essays on a range of subjects, including print journalis...
Content Magazine - Number 29
March 1973
Serial Publication (Periodical)
Democracy's Oxygen
How Corporations Control the News
Winter, James
Book
1997
Winter shows that far from providing "democracy's oxygen," the news media legitimize a fundamentally undemocratic system. Instead of keeping the public informated, news organizations manufacture publi...
Expose Yourself
Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
From Politics to Profit
The Commercialization of Canadian Daily Newspapers, 1890-1920
Sotiron, Minko
Book
1997
Analyzes the transformation of Canadian newspapers that occurred between 1890 and 1920 when daily newspapers slowly changed from political mouthpieces to a marketable industry.
Hungry to Succeed?
Ryan, Tricia; Fodchuk, Mark
Book
In The News
The Practice of Media Relations in Canada
Carney, William Wray
Book
2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
Inventing Reality
The Politics of News Media
Parenti, Michael
Book
1993
Parenti sets out to demonstrate how the news media distort important aspects of social and political life and why they do.
Journalism: Truth or Dare?
Hargreaves, Ian
Book
2003
Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the...
The Last Original Idea
A Cynic's View of Internet Marketing
K'necht, Alan; Rockstein, Geri
Book
2010
Made in America
An Informal History of the English Language in the United States
Bryson, Bill
Book
1994
A history of American English.
Manufacturing Consent
The Political Economy of the Mass Media
Herman, Edward S.; Chomsky, Noam
Book
1988
Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets...
Media and Minorities
Representing Diversity in a Multicultral Canada
Fleras, Augie; Kuhz, Jean Lock
Book
2001
An examination of the politics of media minority relations in a multicultural Canada.
The Missing News
Filters and Blind Spots in Canada's Press
Hackett, Robert A.; Gruneau, Richard; with Donald Gutstein, Timothy A. Gibson and Newswatch Canada
Book
2000
Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news i...
Oh, What a Blow That Phantom Gave Me!
Carpenter, Edmund
Book
1972
How media have taken over our lives.
Private Profits vs Public Policy
The Pharmaceutical Industry and the Canadian State
Lexchin, Joel
Book
2016
According to Joel Lexchin, "Given the central role that medicines play in keeping us healthy, it is essential that we understand the policy environment that governs drug development, from the initial ...
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
Sold on Language
Sedivy, Julie; Carlson, Greg
Book
2010
An inquiry into the language of advertising.
Spinwars
Politics and New Media
Fox, Bill
Book
1999
An examination of media manipulation in late 20th Century North American politics.
Unreliable Sources
A Guide to Detecting Bias in the New Media
Lee, Martin A.; Solomon, Norman
Book
1992
Lee and Solomon argue that American news media censor actual current events. The reason being is that there is pressure from the Government and Corporations. The public must challenge the facts of bot...
Yesterday's News
Why Canada's Daily Newspapers are Failing Us
Miller John
Book
1998
Illuminates the decline of print journalism, suggests reasons for this decline and proposes solutions to reverse this downward trend.
You Are Not a Gadget
A Manifesto
Lanier, Jaron
Book
2010
The internet has spawned a hive mentality, where the crowd takes precedence over the individual.

Media

Adbusters Magazine
Features articles dealing with the erosion of the physical and cultural environment precipitated by commercial and corporate interests.
Applied Arts Magazine
Reports on the visual arts. Instructs and inspires readers by offering insights ino the techniques and creative objectives and challenges behind outstanding design work.
AWARD Magazine
For professionals in design, architecture and construction.
Marketing Magazine
News, issues and developments for consumer and business marketers and their suppliers, including ad agencies, the media and auxiliary companies from graphics to event marketing.


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