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Marketing/Small Business: Experts and Sources
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News Releases

Advice For a Home Builder Who Wants to Build a Website Or Any Small Business Owner With a Trade Back
2009-10-05
www.themarketingchefs.com
Got a small trades business you wish to promote? In today's busy marketplace there are two broad ways to get your message out. Yes, you'll still probably need traditional offline marketing-word of mou...
Experiential Marketing
2009-10-05
www.themarketingchefs.com
Experiential marketing is the next marketing methodology that can bridge the disconnect between the consumers' increasing demand to engage marketers and brands on their own terms. Consumers are more s...
5 Perfectly Promotable Ideas
2009-10-05
www.themarketingchefs.com
As a small business marketer you are often looking for ideas to promote your business that are often guided by smaller budgets, little time, you want relationship building to occur, you want to make a...
Hungry to Succeed Tip Sheet
2009-10-05
www.themarketingchefs.com
Give email a starring role in your e-business Are you an e-marketer who wants to make more sales and profits without spending a dime more on advertising? Then get customers salivating for your product...
"Selling The Invisible - A Field Guide To Modern Marketing" Book Review
2009-10-05
www.themarketingchefs.com
This week's review is a book "Selling The Invisible - A Field Guide to Modern Marketing" by Harry Beckwith. Now the title sounds a little dour, but I have to say that this is a very quick read and ver...
Sources welcomes Anne Day -- Company of Women
2009-04-24
Anne Day -- Company of Women
Anne Day is the Founder of Company of Women, an organization that supports, connects and promotes women in business through monthly events, online and print directory, an extensive website, annual con...
Sources welcomes Wendy Moore-MacQueen
2009-05-25
Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engi
Sources welcomes a new member: Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engineering.
What Guerrillas Know About USPs
2009-10-05
www.themarketingchefs.com
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clea...

Sources Select Resources

Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
Sources
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Frequently Asked Questions about Sources
Article
Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Getting your story into the media
Article
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Helping you reach the media
How Sources can help you get more and better media coverage
Article
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Our business is helping you to promote your business
Business promotion
Article
2009
Sources
Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of ...
Sources gives you powerful tools to help you stand out from the crowd
Article
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...

Sources Bookshelf

Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Money Making Marketing
Finding the People Who Need What You're Selling and Making Sure They Buy It
Lant, Dr. Jeffrey
Book
1991
Practical advice on marketing.
Muddled, meager and messy
Marketing performance repair manual for small business
Moore-MacQueen, Wendy
Book
Muddled, meager and messy # Marketing performance repair manual for small business, written by Wendy Moore-MacQueen, delivers the highlights of effective, economical marketing designed specifically fo...

Media

Company Magazine
Aimed at women in business, the small, digest-size magazine is jam-packed with useful information for women, with articles on sales, marketing, communication, relationships, work, money and more. It i...


Sources is an online portal and directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
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