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More Love: $30,000 Valentine Gift For Charities, Nonprofits and Fundraisers

February 11, 2010

In a big-hearted gesture before Valentine’s Day, a popular snack maker announced today it would double its original funding amount and pump an additional $30,000 into its online contest to give more charities the opportunity to share a total of $60,000 in prize money for their good works.

Snack Alliance Inc., (SAI) the maker of riceworks® Gourmet Brown Rice Crisps, agreed to add an extra $30,000 in prize funding for “Show Us Your Goodness,” a social campaign that invites consumers to nominate and vote online for the charitable program they believe has gone the extra mile to “serve the greater good.”

“We’re delighted to double the prize money because of the overwhelming positive response to the program,” says Tricia Ryan, Director of Marketing for riceworks®. “The extra funding will allow us to have a Sponsor’s Choice Award and distribute checks of $1,000. to an additional 30 charitable organizations, split equally between Canada and the United States.”

“The hard part, of course, is for the judges and program sponsor to decide on exactly which of the hundreds of nominated charities to award the prizes.”

Nominate A Charity That Inspires
In less than eight weeks, more than 1300 nominations for inspiring charitable projects have been received. Submissions are due by February 28, 2010, at which time a panel of judges will select thirty-three (33) finalists to be considered for $60,000 in support funds during the final round of voting. The top three finalists will win $20,000, and $5,000 each, while the remaining 30 winning nominations will share $1,000. each as part of a Sponsor’s Choice Award.

One charity that has been nominated and highlighted on the “Show Us Your Goodness” website is the Rett Syndrome Research Trust, a Connecticut-based nonprofit organization whose goal is to help those suffering from Rett Syndrome, the most physically disabling of autism disorders.

“This program gives lesser-known charities like ours a great way to gain media attention for our cause,” says Syndi Knowlton, a volunteer mother with a young daughter who has Rett Syndrome.

Syndi, who nominated her organization, describes Rett Syndrome, which primarily affects young girls: “It’s combination of symptoms that include autism, cerebral palsy, Parkinson's, epilepsy, and anxiety disorders…all in one little girl. I thank riceworks® for giving us the opportunity to spread the word and tell our story and help make a difference.”

Spread the Love: More Funding, More Charities Helped
For Ms. Ryan, the unexpected flood of submissions compelled her to seek more ways to distribute the charity funding.

“The very generous management team at Snack Alliance supports the program and instantaneously approved my request to release more funds to this worthwhile cause. We see this program making a difference in the lives of humans and the environment. This includes helping the many animal shelter causes that have been nominated because those who run these programs need help too.”

Contest details are available at

About Snack Alliance
A privately owned U.S. company, Snack Alliance Inc. is a market-leading provider of branded and private label snack foods in North America, with customers that include Wal-Mart, Albertson's and Kroger. The firm's signature product, riceworks® Gourmet Brown Rice Crisps, is a tasty and popular whole grain gluten-free snack that has won kudos from snack lovers in the United States, Canada and Great Britain. For more information about the product visit

For more information contact:
Tricia Ryan
Snack Alliance Inc
Phone: 416-259-6611

Click here to view our Sources Listing:

Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach


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