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Author Index
- Acharya, Madhavi: Net's one place to go when you need to know
Resource Type: Article/Report/Letter
Published: 1998
Use the Internet to find information - but don't use it as your only source, and don't automatically trust everything you read.
- Adam, Brad: Media Freedom
You will be harrassed and detained
Resource Type: Article/Report/Letter
Published: 2007
This report analyzes how the Chinese government is failing to fulfill its commitments to respect the reporting freedom of foreign correspondents during the period of the temporary regulations and is instead continuing to subject foreign reporters to detention, harassment, and intimidation. It also examines how the Chinese government maintains a stranglehold on the activities of domestic journalists.
- Bender, Peter Urs: Secrets of a worthwhile presentation
Resource Type: Article/Report/Letter
Published: 1998
Preparation is the key to a successful presentation.
- Bender, Peter Urs: Seven golden rules for more effective speaking
Resource Type: Article/Report/Letter
Published: 2001
Tips to be a more powerful, memorable and successful speaker.
- Bender, Peter Urs: 7 Tips for Effective Speeches
Resource Type: Article/Report/Letter
Published: 1996
How to make your speeches more effective.
- Bennett, Steve: How Embarassing when your messages unravel
The Emperor's New Speak
Resource Type: Article/Report/Letter
Published: 2001
Analyze your messages to make sure their will hold up to critical scrutiny.
- Bennett, Steve: Oh, the Mistakes Spokespeople Make: Ten Sure-Fire Ways to Blow an Interview
Resource Type: Article/Report/Letter
Published: 2000
Mistakes to avoid when being interviewed by the media.
- Bennett, Steve: When Bad Things Happen to Good Spokespeople: Handling Tough Interviews
Resource Type: Article/Report/Letter
Published: 2000
How to handle problems that arise in a media interview.
- Berton, Pierre: Cuts, Canadian Culture and the CBC
Resource Type: Article/Report/Letter
Published: 1986
Canadian drams gives us a sense of community.
- Blake, Adrian: Cold calling without the sweat - Tips for freelance writers
Resource Type: Article/Report/Letter
Published: 2005
- Bonner, Allan: Keeping Current
Resource Type: Article/Report/Letter
Published: 2006
With a blog, a piece in the Globe or an appearance on a cable show that only two percent of the population watches, you can get a bounce or multiplier effect. Mainstream networks and cable news shows are reading blogs on the air to viewers, thus giving them legs.
- Bonner, Allan: Meeting the Media Face-to-Face
Resource Type: Article/Report/Letter
Published: 2004
What to do when a reporter calls or when meeting the media face to face.
- Bonner, Allan: Top Ten Questions to Ask When a Reporter Calls You
Resource Type: Article/Report/Letter
Published: 2006
When you're respoding to a reporter's call, take time to think and ask yourself these questions.
- Bonner, Allan: Top Ten Strategies for Appearing on a TV Talk Show
Resource Type: Article/Report/Letter
Published: 2006
Prepare yourself to appear on a TV talk show.
- Bonner, Allan: Top Ten Things to do Before a Radio Talk Show
Resource Type: Article/Report/Letter
Published: 2006
Be prepared when you go on a talk show.
- Bonner, Dr. Allan: Top Ten Misconceptions About the Media
Resource Type: Article/Report/Letter
Published: 2006
- Bonner, Dr. Allan: Top Ten Rules of Crisis Management
Resource Type: Article/Report/Letter
Published: 2006
- Bonner, Dr. Allan: Top Ten Rules of Risk Communication
Resource Type: Article/Report/Letter
Published: 2006
- Bonner, Dr. Allan: Top Ten Strategies for an Appearance in Front of an Editorial Board
Resource Type: Article/Report/Letter
Published: 2006
- Bonner, Dr. Allan: Top Ten Things to do Before a Presentation or Speech
Resource Type: Article/Report/Letter
Published: 2006
- Bonner, Dr. Allan: Top Ten Ways to Calm Down During Tense Negotiations or Mediations
Resource Type: Article/Report/Letter
Published: 2006
- Carney, William Wray: In Times of Crisis
Resource Type: Article/Report/Letter
Published: 2003
As anyone facing a crowded room of reporters during an emergency will tell you, effective crisis communications is paramount in overcoming the predicament.
- Carney, William Wray: Video News Releases
Resource Type: Article/Report/Letter
Published: 2003
Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.
- Carney, William Wray: What Makes a Good Story?
Resource Type: Article/Report/Letter
Published: 2002
What makes a story interesting is often a combination of the interests of the audience, the interests and abilities of the reporter, and a long history of journalistic tradition.
- Carroll, Jim: Use Internet as public relations tool
Resource Type: Article/Report/Letter
Published: 1999
Establish an online presence to complement your other PR tools.
- Carroll, Jim; Broadhead, Rick: Get a Digital Life
An Internet Reality Check
Resource Type: Book
Published: 2001
- Coburn, Jean: Media Exposure
Resource Type: Article/Report/Letter
Published: 1997
Promoting your magazine on a shoestring.
- Corcelli, John: Are Canada's Archives for Sale?
Resource Type: Article/Report/Letter
Published: 1999
- Cowan, Kirsten: The challenges of diversity (book review)
Review of The Mass Media and Canadian Diversity
Resource Type: Article/Report/Letter
Published: 2001
- Cowan, Kirsten: Duping the public (book reviews)
Reviews of Spin Wars and Easily Led
Resource Type: Article/Report/Letter
Published: 2000
- Cowan, Kirsten: A historical look at a sad decline (book review)
Review of The Decline and Fall of Public Service Broadcasting
Resource Type: Article/Report/Letter
Published: 1998
- Cowan, Kirsten: The Princess and the Press
How to write a news release that will make you the belle of the ball
Resource Type: Article/Report/Letter
Published: 2005
Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
- Cowan, Kirsten: Solid overview of media studies (book review)
Review of The Media Studies Reader
Resource Type: Article/Report/Letter
Published: 1999
- Cowan, Kirsten: Using the divine for corporate power
Review of The Empire God Built
Resource Type: Article/Report/Letter
Published: 1998
- Cowan, Kirsten: What Does a Reporter Want?
Resource Type: Article/Report/Letter
Published: 2001
What does a reporter what when they interview you?
- Curl, James Stevens: Dictionary of Architecture and Landscape Architecture
Resource Type: Book
Published: 2000
Over 6,000 entries and over 250 illustrations covering every period of Western architectural history.
- Czarnecki, Al: Going to the Public -- Ten public speaking tips
Resource Type: Article/Report/Letter
Published: 2000
Advice on effective public speaking.
- Czarnecki, Al: Learning how to live with editors
Resource Type: Article/Report/Letter
Published: 1998
Pay attention to editorial fit, readership relevance, and good writing.
- Dave VE7CNV: Dave VE7CNV's Truly Canadian Dictionary of Canadian Spelling
Resource Type: Article/Report/Letter
This is a dictionary with Canadian English spelling. By Canadian spelling I mean that which is used in Hansard (the official transcript of proceedings) by the Parliament of Canada (which represents Canadians), the laws of Canada, and the treaties of Canada.
- Diemer, Ulli: Abandoning the Public Interest
Resource Type: Article/Report/Letter
Published: 2001
The neo-liberal drive to cut red tape is costing lives. Exposing the hidden costs of deregulation and privatization.
- Diemer, Ulli: Canada's Distorted Electoral System
Resource Type: Article/Report/Letter
Published: 2000
Canada's electoral system is undemocratic
- Diemer, Ulli: Contamination: The Poisonous Legacy of Ontario's Environmental Cutbacks
Resource Type: Article/Report/Letter
Published: 2000
The story of Ontario's right-way Harris government, which gutted health and environmental protection polices, leading to the Walkerton water disaster.
- Diemer, Ulli: Dances with Guilt: Looking at Men Looking at Violence
Resource Type: Article/Report/Letter
Published: 1991
Why are some men violent?
- Diemer, Ulli: 'Free speech' - as long as it doesn't offend anyone
Resource Type: Article/Report/Letter
Published: 2009
On the issue of free speech most of the right and much of the left are in agreement, and so too are many liberals, activists, and human rights apparatchiks. They hold essentially the same position on freedom of expression – they are for it ‘in principle’, but only so long as it isn’t used to express views that they find unacceptable or offensive. What they disagree about is merely who gets to decide what ideas are unacceptable, i.e., who gets to censor who.
- Diemer, Ulli: Free speech for me - you shut up
Resource Type: Article/Report/Letter
Published: 2008
The right to express offensive views is at the very heart of the principle of free speech.
- Diemer, Ulli: Inclusion or exclusion
Resource Type: Article/Report/Letter
Published: 2008
People who advocate a vision of distinct communities that speak different languages, keep apart from each other, and communicate with the structures of the larger society only through interpreters, are doing more harm than good. What they are advocating is not diversity but entrenched division.
- Diemer, Ulli: National Post columnist traumatized by having to wait his turn
Second-class health care for immigrants, seniors?
Resource Type: Article/Report/Letter
Published: 2006
Columnist thinks people with money should get quicker treatment in emergency rooms than people who are poor.
- Diemer, Ulli: Ten Health Care Myths
Resource Type: Article/Report/Letter
Published: 1995
Medicare's opponents have launched a sustained ideological attack on medicare. Their propaganda relies on myths and misrepresentations.
- Diemer, Ulli: Thinking About Self-Determination
Resource Type: Article/Report/Letter
Published: 1994
Does that familiar canon of the left, 'the right to self-determination', actually mean anything, or is it an empty slogan whose main utility is that it relieves us of the trouble of thinking critically?
- Diemer, Ulli: Welcome to Sources - Sources 57
Resource Type: Article/Report/Letter
Published: 2006
- Diemer, Ulli: Why make a fuss about the murder of a brown-skinned Muslim girl?
Resource Type: Article/Report/Letter
Published: 2008
History gives us numerous examples of social movements which come, over time, to adopt positions directly opposed to the principles on which they were founded. It appears this has happened to the 'feminists' who seek to silence those who speak out about violence against Muslim women.
- Diemer, Ulli (ed.): Expose Yourself!
Resource Type: Article/Report/Letter
Published: 2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
- Diemer, Ulli (ed.): Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Resource Type: Article/Report/Letter
Published: 2005
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
- Douglas, Ann: Why I Am Listed in Sources
Resource Type: Article/Report/Letter
Published: 2001
Over the years, I have turned to Sources time and time again to track down experts to interview for whatever newspaper or magazine article I happened to be researching at the time. So when the time came for me to position myself as an expert it was immediately obvious to me what I had to do: take out a listing in Sources.
- Eaton, Renee: All the news that's fit to print (book review)
Review of Deadlines and Diversity: Journalism Ethics in a Changing World
Resource Type: Article/Report/Letter
Published: 2001
- Fenske, Lynn: In Print: Maximizing Coverage in Community Newspapers
Resource Type: Article/Report/Letter
Published: 2004
How to get coverage in community newspapers.
- Fenske, Lynn: Is Your Web Site Media Friendly?
Resource Type: Article/Report/Letter
Published: 2005
How to make your Web site media-friendly.
- Fenske, Lynn: Maximizing Coverage of Charity Activities in Community Newspapers
Resource Type: Article/Report/Letter
Published: 2002
When it comes to getting coverage in the local newspaper, presentation is paramount. Tto maximize your profile and get your story or event covered, give the newspaper what it wants, when it wants it.
- Fenske, Lynn: On the bookshelf - Sources 50
Resource Type: Article/Report/Letter
Published: 2002
- Fenske, Lynn: Put it in writing
Resource Type: Article/Report/Letter
Top five tips for writing press releases.
- Fenske, Lynn: There's no such thing as a slow news day
Resource Type: Article/Report/Letter
Published: 2003
The news media are always looking for news.
- Fenske, Lynn: Top Ten List of Media Relations
Resource Type: Article/Report/Letter
Published: 2002
Top ten recommendations for becoming (and remaining) media friendly:
- Fillmore, Cathleen: Flying High: 5 Sure Ways to Get Your Business Soaring
Resource Type: Article/Report/Letter
Published: 2001
Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
- Fillmore, Cathleen: Smooth Talking! Explore the Paid Speaking Market
Resource Type: Article/Report/Letter
Published: 2005
Becoming a professional speaker.
- Freedom to Read: Challenged Books and Magazines List 2009
Resource Type: Article/Report/Letter
Published: 2009
This updated document provides a list of 100 books and magazines which have been challenged due to their content between the years of 1989 and 2009.
- Freeman, Cameron: Guerrilla Tactics for Maximizing the Results of Your Media Campaign
Resource Type: Article/Report/Letter
Published: 2001
Strategy and tactics for successful media campaigns.
- Graham, Barbara Florio: Letters to the Editor
Resource Type: Article/Report/Letter
Published: 2004
The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
- Graham, Barbara Florio: Media Relations - Behaviours Unbecoming
Resource Type: Article/Report/Letter
Published: 2003
What NOT to do when dealing with the media.
- Graham, Barbara Florio: When to Contact the Media
Resource Type: Article/Report/Letter
Published: 2004
Advice on when to contact the media.
- Graham, Barbara Florio: Why Publicity Sometimes Fails
Resource Type: Article/Report/Letter
Published: 2004
You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
- Hilder, Yvonne: Getting the Most from Interviews
Resource Type: Article/Report/Letter
Published: 1997
Tips from a pro for getting the most from media interviews.
- Investigation by Nadette de Visser and Séverine Cazes: Israeli army’s attitude: Regret, but no real enquiries and certainly no one punished
Resource Type: Article/Report/Letter
Published: 2003
The issue of the security of journalists working in the Occupied Territories cloaks another major political issue, that of the restrictions which the Israeli army imposes in the name of security on journalists working in the West Bank and Gaza Strip, especially Palestinians. Israeli officials are unstinting in their criticism of the way the foreign press covers the conflict. The foreign press rejects the criticism and accuses the Israeli authorities of trying to restrict access to information and to influence the way it is treated. Some go so far as to accuse the Israeli army of deliberately targeting journalists.
- Kramer, Rachel: Looking at the impact of investigative journalism (book review)
Review of The Journalism of Outrage: Investigative Reporting and Agenda Building in America
Resource Type: Article/Report/Letter
Published: 1999
- Kramer, Rachel: Yesterday's News (Review)
Review of Yesterday's News: Why Canada's Daily Newspapers are Failing Us
Resource Type: Article/Report/Letter
Published: 1999
- LaVigne, Mark: The Follow-Up Telephone Call
Resource Type: Article/Report/Letter
Published: 2004
Making follow-up phone calls to the media.
- LaVigne, Mark: How Media Relations Helps the Marketing Plan
Resource Type: Article/Report/Letter
Published: 2002
Using media relations to support your marketing strategy.
- LaVigne, Mark: How to Build a Media List
Resource Type: Article/Report/Letter
Published: 2004
Often your desired target audiences are diverse so this should be clearly defined before beginning to build your media list.
- LaVigne, Mark: How to Make Your B-roll Work
Resource Type: Article/Report/Letter
Published: 2003
Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
- LaVigne, Mark: How to Make Your PR Photos Work
Resource Type: Article/Report/Letter
Published: 2003
There is a real art and science to the news photo.
- LaVigne, Mark: The Intangible Benefits of Media Training
Resource Type: Article/Report/Letter
Published: 2002
One of the greatest frustrations of media relations specialists, and news media, is the slow response to interview or information requests. Many times I've noticed that executives don't understand the rapid timelines that the news media operate under - they don't understand how quickly something ceases to be "news" or how quickly the media may lose interest in a proactive media relations venture.
- LaVigne, Mark: It's the Law
Resource Type: Article/Report/Letter
Published: 2004
The laws of media relations.
- LaVigne, Mark: Media Events - Maximizing Your Attendance & News Pick-up
Resource Type: Article/Report/Letter
Published: 2002
Maximizing your attendance and news pick-up at media events.
- LaVigne, Mark: New Legal Landscape Affecting PR
Resource Type: Article/Report/Letter
Published: 2004
New laws affecting public relations.
- LaVigne, Mark: PR Industry launches new standard for measurement and ROI
Resource Type: Article/Report/Letter
Published: 2006
A new standard for measuring editorial coverage and return on investment.
- LaVigne, Mark: The State of the News Media
Resource Type: Article/Report/Letter
Published: 2003
Journalists are older, smarter, generally more educated, and usually more cynical than their predecessors. Cynicism often breeds distrust making the current generation of news reporters more suspicious and more formidable than ever.
- LaVigne, Mark: What is Public Relations?
Resource Type: Article/Report/Letter
Published: 2003
PR should be the guardian of an organization’s brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization’s being, and PR is often its protector.
- LaVigne, Mark; Hetherington, Leslie: Public Relations Strategy a Valuable Fundraising Tool
Resource Type: Article/Report/Letter
Published: 2002
A case study of using public relations to enhance a charity's fundraising activities.
- Levine, Carol: The Power of public relations
Resource Type: Article/Report/Letter
Published: 1999
An overview of the role of public relations practitioners.
- Levine, Michael: Michael Levine's Ten commandments for Dealing with the Media
Resource Type: Article/Report/Letter
Published: 2003
Rules for dealing with the media.
- Levy, Howard: Now a Canadian view of media ethics (book review)
Review of Morals and the Media: Ethics in Canadian Journalism
Resource Type: Article/Report/Letter
Published: 1995
- MacDougall, Kate: How to Lobby Like a Pro
Resource Type: Article/Report/Letter
Published: 1997
To reach government with your message you need to lobby like the professionals do.
- Marsh, Dave: 50 Ways to Fight Censorship
And Important Facts to Know about Censors
Resource Type: Book
Published: 1991
A practical guide to generating support and publicity for freedom of speech and how to combat acts of censorship.
- McAllister, Joe: Revealing My Sources
Resource Type: Article/Report/Letter
- McChesney, Robert W.; Nichols, John: The Death and Life of Great American Newspapers
Resource Type: Article/Report/Letter
Published: 2009
Journalism is collapsing, and with it comes the most serious threat in our lifetimes to self-government and the rule of law as it has been understood here in the United States.
- Ostergaard, Anders: Burma VJ: Reporting From a Closed Country
Resource Type: Film/Video
Anders Østergaard's award-winning documentary assembles footage smuggled out of Burma/Myanmar by an underground journalist group known as Democratic Voice of Burma (DVB). The film explores how DVB members regularly put their lives at risk to reveal the realities of living under a brutal military occupation despite the government crackdown on free media and internet.
- Pirie, Reg: Enhance your image in novel ways
Resource Type: Article/Report/Letter
Published: 1998
Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
- Redinger, Dave: Sources works!
Resource Type: Article/Report/Letter
Published: 2003
Out of curiosity I recently did a Google search of my name on the Internet. I was amazed to see what came up! Not only did my Sources listing appear first on the list, but also I am quoted in a number of online magazine articles and appear on Web sites sponsored by some of the television shows I’ve been on! I can’t believe all the media coverage I’ve gotten, just from listing in Sources.
- Ritchie, Kevin: The View from the Press Room
Resource Type: Article/Report/Letter
Published: 2001
How charities can sell their stories to the media.
- Roberts, Paul Craig: Unintended Consequences
Beware the Hate Crimes Bill!
Resource Type: Article/Report/Letter
Published: 2009
It will prove difficult to separate speaking against members of protected classes, or criticizing their practices, from hate. The two things are easily conflated. Once enacted, hate crimes will become independent of specific violent acts. An eventual likely outcome will be that speaking against members of specially protected classes will itself become a violent act of inciting violence.
- Rothstein, Al: How many spokespersons?
Resource Type: Article/Report/Letter
Published: 1998
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
- Rothstein, Al: How the Media Can Be Positive For Your Business
Resource Type: Article/Report/Letter
Published: 2001
If both you and the reporter benefit, the chances are you will do business with that reporter again, good business.
- Rothstein, Al: Involve Your Audience During TV Interviews
Resource Type: Article/Report/Letter
Published: 2000
People who are watching the news are usually doing something else as well, like washing clothes, eating dinner or helping the kids with homework. It’s up to you to get their attention.
- Rothstein, Al: Off the Record
Resource Type: Article/Report/Letter
The reporter always has the upper hand when you make an 'off-the-record' statement.
- Rothstein, Al: A Reporter's mindset
Resource Type: Article/Report/Letter
Published: 1999
Remember that reporters have a job to do. If you help the reporter, you are really helping yourself.
- Rothstein, Al: Watching the News
Resource Type: Article/Report/Letter
Published: 2000
Watching the news to learn what the media are interested in.
- Ryan, Tricia: How to brand yourself…
Resource Type: Article/Report/Letter
Published: 2009
Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your career profile forces you to review everything you know about yourself -- and make it explicit.
- Ryan, Tricia: 7 Essentials for a Great Website
Resource Type: Article/Report/Letter
Published: 2009
If you want your website to generate action, think about how each component of your website will get your customer through the sales lifecycle – to capture their interest, create desire and generate action.
- Ryan, Tricia: What Guerrillas Know About USPs
Resource Type: Article/Report/Letter
Published: 2009
A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
- Sainath, P.: Patent Folly: Another Point of View
Resource Type: Article/Report/Letter
Published: 1995
- Saxby, David: New Media... Endless Possibilities
Resource Type: Article/Report/Letter
Published: 2000
Using new media to get your message out.
- Shiller, Ed: Managing the Media: A Lesson in Making Publicity Come First
Resource Type: Article/Report/Letter
Published: 2002
Case study of media relations strategy.
- Shiller, Ed: When & How to Hold a News Conference
Resource Type: Article/Report/Letter
Published: 2002
So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.
- Siskind, Barry: Exhibitors can get more bang for their buck
Resource Type: Article/Report/Letter
Published: 1998
Trade shows are effective marketing vehicles when used well.
- Siskind, Barry: Improve Your Publicity Awareness
Resource Type: Article/Report/Letter
Published: 1997
Tips on networking for success.
- Siskind, Barry: The Untapped Potential of your Trade Show Network
Resource Type: Article/Report/Letter
Published: 2009
When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thing – business.
- Slaunwhite, Steve: Getting Ink for Your New Product
Resource Type: Article/Report/Letter
Published: 2004
Get media coverage of your product.
- Slaunwhite, Steve: 7 Ways to Get More Mileage from a Case Study
Resource Type: Article/Report/Letter
Published: 2004
Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
- Slaunwhite, Steve: 6 Tips for Writing a Successful VNR
Resource Type: Article/Report/Letter
Published: 2003
A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
- Slaunwhite, Steve: 3 Keys to Keeping Your Marketing and PR Writing on Strategy
Resource Type: Article/Report/Letter
Published: 2004
How do you ensure that your marketing and PR piece isn't just pretty prose?
- Slaunwhite, Steve: Using History to Write Powerful Leads
Resource Type: Article/Report/Letter
Published: 2004
Using history in writing marketing and PR communications.
- Slaunwhite, Steve: Writing a Successful Case Study
Resource Type: Article/Report/Letter
Published: 2003
Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to get noticed.
- Sommers, Susan: Creating a customized Marketing Toolkit
Resource Type: Article/Report/Letter
Published: 2009
A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
- Sommers, Susan: Making your marketing brochure a keeper
Resource Type: Article/Report/Letter
Published: 2009
A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they educate the reader).
- Sommers, Susan: Marketing/PR - the new face of marketing
Resource Type: Article/Report/Letter
Published: 2009
Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
- Steinbrecher, Sabine: Successful Event Marketing Strategies
Resource Type: Article/Report/Letter
Published: 1997
Tips for marketing your events.
- Strunk, William Jr.: The Elements of Style
Resource Type: Book
A seminal guide to the basic rules of usage and principles of composition most commonly violated.
- Tudor, Dean: Books of Interest - Sources 54
Resource Type: Article/Report/Letter
Published: 2004
- Tudor, Dean: Books of Interest - Sources 57
Resource Type: Article/Report/Letter
Published: 2006
- Tudor, Dean: Dean's Digital World: Buzzwords and blogs
Resource Type: Article/Report/Letter
Published: 2003
- Tudor, Dean: Dean's Digital World: Canadian information on the Net
Resource Type: Article/Report/Letter
Published: 1999
- Tudor, Dean: Dean's Digital World: "Converging" and "Repurposing": it's everywhere
Resource Type: Article/Report/Letter
Published: 2001
- Tudor, Dean: Dean's Digital World: Finding news you can use from Canada or around the world on the internet
Resource Type: Article/Report/Letter
Published: 1998
- Tudor, Dean: Dean's Digital World: Help for news junkies
Resource Type: Article/Report/Letter
Published: 2004
- Tudor, Dean: Dean's Digital World: Internet history: The good, the bad and the ugly
Resource Type: Article/Report/Letter
Published: 2000
- Tudor, Dean: Dean's Digital World: Keeping current
Resource Type: Article/Report/Letter
Published: 2004
- Tudor, Dean: Dean's Digital World: Leaning forward, looking back
Resource Type: Article/Report/Letter
Published: 2002
- Tudor, Dean: Dean's Digital World: Pathfinders
Resource Type: Article/Report/Letter
Published: 2002
- Tudor, Dean: Dean's Digital World: Searching on the Internet: Hear the latest
Resource Type: Article/Report/Letter
Published: 2005
- Tudor, Dean: Dean's Digital World: Shifting alliances in the web wars
Resource Type: Article/Report/Letter
Published: 2006
- Tudor, Dean: Dean's Digital World - Sources 36
Resource Type: Article/Report/Letter
Published: 1995
- Tudor, Dean: Dean's Digital World - Sources 37
Resource Type: Article/Report/Letter
Published: 1996
- Tudor, Dean: Dean's Digital World - Sources 38
Resource Type: Article/Report/Letter
Published: 1996
- Tudor, Dean: Dean's Digital World - Sources 39
Resource Type: Article/Report/Letter
Published: 1997
- Tudor, Dean: Dean's Digital World - Sources 40
Resource Type: Article/Report/Letter
Published: 1997
- Tudor, Dean: Dean's Digital World: The blight or boon of the blogs?
Resource Type: Article/Report/Letter
Published: 2005
- Tudor, Dean: Dean's Digital World: The New Internet: Mergers and Acquisitions
Resource Type: Article/Report/Letter
Published: 2000
- Tudor, Dean: Dean's Digital World: The reporter's friend
Resource Type: Article/Report/Letter
Published: 2007
- Tudor, Dean: Dean's Digital World: Tudor's top ten tips
Resource Type: Article/Report/Letter
Published: 1998
- Tudor, Dean: Dean's Digital World: Untangling the web: A guide to journalistic resources on the 'Net
Resource Type: Article/Report/Letter
Published: 2001
- Tudor, Dean: Dean's Digital World: Whatever happened to freedom of information?
Resource Type: Article/Report/Letter
Published: 1999
- Tudor, Dean: Dean's Digital World: Wither CARR?
Resource Type: Article/Report/Letter
Published: 2003
- Tudor, Dean: Just who's selling what here? (book review)
Resource Type: Article/Report/Letter
Published: 1995
- Tudor, Dean: Sources Select Resources - Dean's Digital World
Resource Type: Article/Report/Letter
Published: 1995
- Vainio, Andrew: Daily news, eternal stories (book review)
Review of Daily News, Eternal Stories: The Mythological Role of Journalism
Resource Type: Article/Report/Letter
Published: 2002
- Weinberg, Paul: Sources publisher Barrie Zwicker looks back - and ahead
Resource Type: Article/Report/Letter
Published: 1997
- Weygman, Lorraine: Challenging Times: What's Your Best Bet?
Resource Type: Article/Report/Letter
Published: 2009
Innovation is critical for long term success. Look at your business model. Could it use reinventing or critical surgery?
- Weygman, Lorraine: Surviving and Thriving in a Crisis
Resource Type: Article/Report/Letter
Published: 2001
Surviving and thriving in a crisis means joining hands for support and sharing information clearly, effectively and with respect for the human condition. Remember, you're never alone in a crisis — it just feels that way.
- Zaman, Sadia (reviewer): The Gulf Within: Canadian Arabs, Racism & the Gulf War (book review)
Resource Type: Article/Report/Letter
Published: 1992
- Zarwan, Elijah; Goldstein, Eric; Ghaemi, Hadi; Stork, Joe; PoKempner, Dinah; et al.: False Freedom
Online Censorship in the Middle East and North Africa
Resource Type: Article/Report/Letter
Published: 2005
This report examines internet censorship policy and how theIinternet has transformed the accessibility of information mainly in the countries of Egypt, Iran, Syria, and Tunisia. When examining each country the following is considered: government policies on Internet access, theIinternet's role in affecting freedom of expression, restrictive laws and cases in which individuals have been detained for their online activities.
- Zhao, Yuezhi: Beware of the hidden agendas of media censorship in China
Resource Type: Article/Report/Letter
Published: 2009
This article argues that China's censorship of the Tibetan protests during the Olympic games was the state's attempt to maintain a positive image of the West within China. Zhao argues that the West has misinterpreted Chinese censorship policies and emphasizes how censorship policies seek to contain "explosive Chinese nationalism and domestic social conflicts" rather than oppress the people.
- Zwicker, Barrie: About This Directory
Resource Type: Article/Report/Letter
Published: 1977
- Zwicker, Barrie: About This Directory
Resource Type: Article/Report/Letter
Published: 1977
- Zwicker, Barrie: I.F. Stone: A Wonderful Pariah
Resource Type: Article/Report/Letter
Published: 1989
- Zwicker, Barrie: Letter from the Publisher - Sources 18
Resource Type: Article/Report/Letter
Published: 1987
- Zwicker, Barrie: Linda Jane Zwicker, in Memoriam
Resource Type: Article/Report/Letter
Published: 1993
- Zwicker, Barrie: Publisher's Letter - Sources 8
Resource Type: Article/Report/Letter
Published: 1981
- Zwicker, Barrie: Publisher's Letter - Sources 22
Resource Type: Article/Report/Letter
Published: 1988
- Zwicker, Barrie: Publisher's Letter - Sources 24
Resource Type: Article/Report/Letter
Published: 1989
- Zwicker, Barrie: Publisher's Newsletter - Sources 25
Resource Type: Article/Report/Letter
Published: 1990
- Zwicker, Barrie: Publisher's Newsletter - Sources 25
Resource Type: Article/Report/Letter
Published: 1990
- Zwicker, Barrie: Publisher's Newsletter - Sources 27
Resource Type: Article/Report/Letter
Published: 1991
- Zwicker, Barrie: Publisher's Newsletter - Sources 28
Resource Type: Article/Report/Letter
Published: 1991
- Zwicker, Barrie: Publisher's Newsletter - Sources 29
Resource Type: Article/Report/Letter
Published: 1992
- Zwicker, Barrie: Publisher's Newsletter - Sources 30
Resource Type: Article/Report/Letter
Published: 1992
- Zwicker, Barrie: Publisher's Newsletter - Sources 31
Resource Type: Article/Report/Letter
Published: 1993
- Zwicker, Barrie: Publisher's Newsletter - Sources 33
Resource Type: Article/Report/Letter
Published: 1994
- Zwicker, Barrie: Publisher's Newsletter - Sources 34
Resource Type: Article/Report/Letter
Published: 1994
- Zwicker, Barrie: Publisher's Newsletter - Sources 35
Resource Type: Article/Report/Letter
Published: 1995
- Zwicker, Barrie: Publisher's Newsletter - Sources 42
Resource Type: Article/Report/Letter
Published: 1998
- Zwicker, Barrie: Publisher's Newsletter: Wake up and smell the 21st century
Resource Type: Article/Report/Letter
Published: 1993
- Zwicker, Barrie: "Singles Sex Not Always Wrong"
Resource Type: Article/Report/Letter
Published: 1980
- Zwicker, Barrie: The Sources Select Online Story
Resource Type: Article/Report/Letter
In SOURCES SELECT Online (SSO) we attempt to provide true diversity: access to people in organizations large and small, for-profit and not-for-profit, from low-tech to high-tech, long-established to just-launched.
- Zwicker, Barrie: Successful news releases: 7 must-know tips
Resource Type: Article/Report/Letter
Published: 1999
Make it short, make it make, make sure it's important.
- Zwicker, Barrie: We Goofed! (or the game's afoot)
Resource Type: Article/Report/Letter
Published: 1999
Sources is a directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers,
CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research
studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations
(NGOs), in Canada and internationally.
© Sources 1977-2009. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher. The content may not be resold, republished, or redistributed.
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